For The Media

AITC Media Centre

Thank you for your interest in learning more about Agriculture in the Classroom Canada (AITC-C) and all the ways we create meaningful connections to agriculture and food for Canadian students. 
 
AITC-C is a charitable organization, operating across the country to deliver accurate, balanced, and current resources showcasing the agriculture and food industry. Our ten provincial member organizations are committed to a cross-Canadian effort to reach educators and students in every classroom in the country. This effort aims to provide programs and resources that bridge the knowledge gap about Canadian agriculture, create curiosity about agri-food careers, and help produce the next generation of informed consumers.
 
We are the national voice for agriculture education in Canada.
 
Please see below for our most current progress reports, brand guidelines, and media contact information. If you have additional questions, please feel free to contact us.

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Catch up with The Cultivator

There is always something happening with AITC-C! Whether it's a new resource or an exciting initiative launch, we strive to ensure all our stakeholders, partners, and friends are informed of the latest news.

Our quarterly newsletter, The Cultivator, is one of our favourite ways to connect with our follows and share organizational news, new resources, events, and more. Take a look back at past newsletters:

Media contact

Myles Dolphin

Communications Manager

Agriculture in the Classroom Canada

mdolphin@aitc-canada.ca 

AITC-C celebrates over 2 million student experiences in agriculture education

AITC-C celebrates over 2 million student experiences in agriculture education

Releases 2020-2021 Annual Progress Report

Agriculture in the Classroom Canada (AITC-C), along with its 10 provincial members, has connected two million students to agriculture education experiences with Canada’s agriculture and food story, as reported in AITC-C’s 2020-2021 Annual Progress Report. With the COVID-19 shift, AITC-C continued to deliver programming virtually – allowing for a wider reach to more remote communities and schools. 

Through the strong presence of AITC-C's 10 provincial members from across Canada and its online Curriculum Connected Resource Matrix, AITC-C strives to address the knowledge gap that exists around our food system. Collectively, we provided accurate, balanced, and current agriculture information and resources to Canadian classrooms. 

"We are thrilled that so many curious students are participating in AITC-C's innovative learning opportunities,” said Johanne Ross, Executive Director of AITC-C. “Our reach continues to grow as we adapt to the changing tides in educational delivery and focus on creating student experiences and meaningful connections to agriculture and food.” 

View more information on AITC-C's 2020-2021 Annual Progress Report website: aitc-celebrates.ca.

Six winners chosen for this year’s G3 Grow Beyond Scholarship

Six winners chosen for this year’s G3 Grow Beyond Scholarship

The G3 Grow Beyond Scholarship is being awarded again this year to 6 remarkable young people.

The winners were chosen after a weeks-long selection process from a field of more than 50 candidates who applied and told us in a video presentation how they would drive innovation in agriculture. Each winner will receive $4,000 as they embark on their post-secondary education; each of their high schools will also be rewarded $1,000. The scholarship is presented in partnership with Agriculture in the Classroom Canada (AITC-C).

We are proud to announce the 2021 G3 Grow Beyond Scholarship winners:

All the candidates’ videos were posted online, and public voting formed part of the overall score in the selection process. The public response again this year was incredible. The g3growbeyond.org website saw more than 63,000 unique visits. Videos were played more than 17,000 times and more than 16,000 votes cast.

Read the media release here.

AITC-C releases 12 new snapAG information sheets

AITC-C releases 12 new snapAG information sheets

Agriculture in the Classroom Canada is excited to add 12 new snapAG information sheets to its Learn About Agriculture webpage and Curriculum Connected Resource Matrix. These new, infographic resources cover ‘hot topics’ in the agriculture and food sector, including regenerative agriculture, robotics, food security, urban agriculture, and more!

The addition of these 12 snapAG sheets brings the total number of sheets to 73 information sheets, providing accurate, balanced, and current science-​based answers to various questions about agriculture and food - ready for teachers, students, and learning from home.

The new 12 snapAG sheets will be housed on our newly redesigned snapAG portal, available here. AITC-C also plans to release three sheets focusing on Indigenous Agriculture in the next few months.

Explore our snapAG sheets.

New website will inspire students to ‘thinkAG’ about their future

New website will inspire students to ‘thinkAG’ about their future

thinkAG.ca aims to connect students, teachers and parents with careers in Canadian agriculture and food

Agriculture in the Classroom Canada (AITC-C), along with its ten provincial member organizations, is excited to announce the launch of thinkAG.ca, a new website aimed at getting middle years to high school students curious about careers in Canada’s agriculture and food sector.

The interactive website takes students on a journey to discover how their interests match up with careers in agriculture and food, showcased by over 70 career profiles highlighting the many diverse jobs that exist along the agricultural value chain. Students will also have access to information about post-secondary options and scholarship opportunities.

“This is the first website of its kind in Canada – guiding students to uncover how their futures can fit into the agriculture industry,” said Shayla Hertz, AITC-C’s thinkAG Manager. “We need to help students see themselves, and how their skills fit, in agriculture and food. We want them to know that people who have not grown up on a farm or with an ag background are often the most valuable additions to agriculture because they question the status quo. New and fresh perspectives are needed in an industry that’s forever growing in complexity and vital to feeding our world.”

Right now, in Canada, there are more jobs in agriculture than there are people to fill them. This website is a revolutionary way to encourage students to recognize how their interests and skills fit into the agriculture sector – rather than the other way around - and promotes finding meaningful careers in Canadian agriculture and food.

Read the full media release here.

Canadian Cattlemen’s Foundation joins with AITC-C to support education

Canadian Cattlemen’s Foundation joins with AITC-C to support education

Agriculture in the Classroom Canada (AITC-C), along with its ten provincial members, is proud to welcome the Canadian Cattlemen’s Foundation (CCF) as a Foundational and Educational Partner. The collaboration will support the development of agriculture education resources including a teacher guide for Guardians of the Grasslands, a documentary that explores the current state of one of the world’s most endangered ecosystems, the Great Plains grasslands, and the role cattle play in its survival.

Both AITC-C and CCF are committed to youth education and fostering awareness and understanding of Canadian’s agriculture and food system with students. The $50,000 contribution to AITC-C is the first-of-its-kind since the inception of CCF in 2014.

Read the full media release here.

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