For The Media

AITC Media Centre

Thank you for your interest in learning more about Agriculture in the Classroom Canada (AITC-C) and all the ways we create meaningful connections to agriculture and food for Canadian students. 
 
AITC-C is a charitable organization, operating across the country to deliver accurate, balanced, and current resources showcasing the agriculture and food industry. Our ten provincial member organizations are committed to a cross-Canadian effort to reach educators and students in every classroom in the country. This effort aims to provide programs and resources that bridge the knowledge gap about Canadian agriculture, create curiosity about agri-food careers, and help produce the next generation of informed consumers.
 
We are the national voice for agriculture education in Canada.
 
Please see below for our most current progress reports, brand guidelines, and media contact information. If you have additional questions, please feel free to contact us.

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Catch up with The Cultivator

There is always something happening with AITC-C! Whether it's a new resource or an exciting initiative launch, we strive to ensure all our stakeholders, partners, and friends are informed of the latest news.

Our quarterly newsletter, The Cultivator, is one of our favourite ways to connect with our follows and share organizational news, new resources, events, and more. Take a look back at past newsletters:

Media contact

Alyssa McDonald

Communications Manager

Agriculture in the Classroom Canada

amcdonald@aitc-canada.ca

New website will inspire students to ‘thinkAG’ about their future

New website will inspire students to ‘thinkAG’ about their future

thinkAG.ca aims to connect students, teachers and parents with careers in Canadian agriculture and food

Agriculture in the Classroom Canada (AITC-C), along with its ten provincial member organizations, is excited to announce the launch of thinkAG.ca, a new website aimed at getting middle years to high school students curious about careers in Canada’s agriculture and food sector.

The interactive website takes students on a journey to discover how their interests match up with careers in agriculture and food, showcased by over 70 career profiles highlighting the many diverse jobs that exist along the agricultural value chain. Students will also have access to information about post-secondary options and scholarship opportunities.

“This is the first website of its kind in Canada – guiding students to uncover how their futures can fit into the agriculture industry,” said Shayla Hertz, AITC-C’s thinkAG Manager. “We need to help students see themselves, and how their skills fit, in agriculture and food. We want them to know that people who have not grown up on a farm or with an ag background are often the most valuable additions to agriculture because they question the status quo. New and fresh perspectives are needed in an industry that’s forever growing in complexity and vital to feeding our world.”

Right now, in Canada, there are more jobs in agriculture than there are people to fill them. This website is a revolutionary way to encourage students to recognize how their interests and skills fit into the agriculture sector – rather than the other way around - and promotes finding meaningful careers in Canadian agriculture and food.

Read the full media release here.

Canadian Cattlemen’s Foundation joins with AITC-C to support education

Canadian Cattlemen’s Foundation joins with AITC-C to support education

Agriculture in the Classroom Canada (AITC-C), along with its ten provincial members, is proud to welcome the Canadian Cattlemen’s Foundation (CCF) as a Foundational and Educational Partner. The collaboration will support the development of agriculture education resources including a teacher guide for Guardians of the Grasslands, a documentary that explores the current state of one of the world’s most endangered ecosystems, the Great Plains grasslands, and the role cattle play in its survival.

Both AITC-C and CCF are committed to youth education and fostering awareness and understanding of Canadian’s agriculture and food system with students. The $50,000 contribution to AITC-C is the first-of-its-kind since the inception of CCF in 2014.

Read the full media release here.

Bayer supports AITC-C in national 'Business of Food' expansion

Bayer supports AITC-C in national 'Business of Food' expansion

 Agriculture in the Classroom Canada (AITC-C), along with its ten provincial member organizations, is proud to announce the national expansion of The Business of Food (BOF), thanks to a $450,000 multi-year partnership from Bayer Crop Science Canada. This new partnership will also leverage matching funding from the recently announced Canadian Agriculture Partnership program through Agriculture and Agri-food Canada.

Developed by AgScape, the Ontario member to AITC-C, the Business of Food is a comprehensive e-learning platform aimed at bringing knowledge about food and agriculture to education professionals.

“Our connection with food from an early age is vital and education drives that connection,” said Trish Jordan, Senior Business Partner, Government & Industry Affairs with Bayer. “Building good food habits and developing a positive relationship with Canada’s food system needs to be taught to students in an engaging way, and we know AITC has the right programs to make this happen.” 

Read the full media release here.

AITC-C Launches 10th Anniversary of Canadian Agriculture Literacy Month

Agriculture in the Classroom Canada (AITC-C), along with its ten provincial member organizations, is excited to announce its 10th annual Canadian Agriculture Literacy Month (CALM).

Each year, CALM encourages thousands of Canadian students from K to 12 to celebrate Canada’s agriculture and food story. CALM is a hands-on program designed to be integrated into classrooms in the month of March. Educating students about the significant affect the agriculture and food sector has on our daily lives as Canadians is what makes CALM so impactful.

“This year marks an important milestone for the invaluable work done by AITC,” said the Honourable Marie-Claude Bibeau, Minister of Agriculture and Agri-Food. “I wholeheartedly support their mission to engage our youth in the great story our farmers have to tell about how our food is made. Hopefully, more Canadians will see the exciting and fulfilling career opportunities in the agriculture sector. Agriculture in the Classroom is helping to close the gap between urban and rural, which is more important than ever, and our Government will continue to support them in this vital work.”

Read the full media release here.

AITC-C Welcomes Canada East Equipment Dealers’ Association (CEEDA) as a Foundational Partner

AITC-C Welcomes Canada East Equipment Dealers’ Association (CEEDA) as a Foundational Partner

Agriculture in the Classroom Canada (AITC-C) is proud to announce the foundational funding support and partnership with Canada East Equipment Dealers’ Association (CEEDA). Together, we will work to deliver educational resources that are inclusive of the contribution equipment and technical services plays in the agricultural sector.

Through our thinkAG career initiative, our combined messaging will reach youth audiences nationally and build awareness of agriculture career opportunities beyond the farm with real-life stories from professionals in the equipment industry. With an expected abundance of open positions in the coming years within this sector, this partnership will help fill bring up curiosity with individuals who are eager to learn from experienced professionals in the equipment industry.

Read the full media release here

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