For The Media

AITC Media Centre

Thank you for your interest in learning more about Agriculture in the Classroom Canada (AITC-C) and all the ways we create meaningful connections to agriculture and food for Canadian students. 
 
AITC-C is a charitable organization, operating across the country to deliver accurate, balanced, and current resources showcasing the agriculture and food industry. Our ten provincial member organizations are committed to a cross-Canadian effort to reach educators and students in every classroom in the country. This effort aims to provide programs and resources that bridge the knowledge gap about Canadian agriculture, create curiosity about agri-food careers, and help produce the next generation of informed consumers.
 
We are the national voice for agriculture education in Canada.
 
Please see below for our most current progress reports, brand guidelines, and media contact information. If you have additional questions, please feel free to contact us.

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Catch up with The Cultivator

There is always something happening with AITC-C! Whether it's a new resource or an exciting initiative launch, we strive to ensure all our stakeholders, partners, and friends are informed of the latest news.

Our quarterly newsletter, The Cultivator, is one of our favourite ways to connect with our follows and share organizational news, new resources, events, and more. Take a look back at past newsletters:

Media contact

Alyssa McDonald

Communications Manager

Agriculture in the Classroom Canada

amcdonald@aitc-canada.ca

Communications Manager Announced for AITC-C

Communications Manager Announced for AITC-C

(Ottawa, Ontario) On April 8, 2019, Agriculture in the Classroom-Canada (AITC-C) will welcome Kim Sabourin as its new Communications Manager, based in Ottawa.

Kim Sabourin, born in Calgary, Alberta and raised just west of Ottawa, has primarily worked in the not-for-profit sector in communication and community relations’ roles. Kim has worked in the field of International Education and is currently the Manager of Communications and Member Engagement with the Canadian Seed Trade Association (CSTA). CSTA is where Kim got her start in agriculture and where she truly developed her passion for food and advocating for agriculture. Through engaging with CSTA members, partners and stakeholders Kim developed an understanding of the industry and an appreciation for the critical work being done. While at CSTA, Kim has had the opportunity to manage their brand refresh, develop a new website for the Association, reimagine many communication tools and more. While it will be difficult for her to leave CSTA, Kim is very excited about the opportunity to join AITC-C.

Read the full media release here (PDF).

Manager for thinkAG Career Initiative Announced

Manager for thinkAG Career Initiative Announced

This month, Agriculture in the Classroom-Canada (AITC-C) welcomed Shayla Hertz as its new thinkAG Career Initiative Manager. 

thinkAG is a national career initiative under AITC-C that provides students an opportunity to learn about the agriculture and food industry, explore various agricultural careers, and gain an understanding of the many education and employment opportunities available in the agri-food sector.

Canadian Educator Resource Matrix

Canadian Educator Resource Matrix

This exciting new online tool will be a “one-stop-shop” for teachers across Canada who are looking for agriculture education resources that will connect directly to their provincial curricula.  Teachers will be able to filter by grade, topic, and subject area to find the agriculture and food resources available to them to engage their students.  This matrix has been designed to provide teachers with the most accurate, balanced and current information regarding Canada’s agri-food sector, and it is free of charge for users. 

Download the Media Release (PDF)

Canadian Agriculture Literacy Month

Canadian Agriculture Literacy Month

Canadian Agriculture Literacy Month (CALM) was a great success in March 2018. Nine provinces (NL, NS, NB, PE, ON, MB, SK, AB & BC) participated with activities ranging from classroom reading visits with industry and producer representatives, high school sessions, library visits, class visits to farms, as well as a large social media component. Once again, this year the CALM coordinator allowed for the provincial coordinators to have a central hub for communication and sharing ideas. It also allowed for one person to manage national tasks including the development and distribution of teacher and volunteer resources and managing the social and traditional media communications. 

Agriculture in the Classroom Canada thanks Farm Credit Canada for its ongoing support to this impactful initiative.

View the Final Report for Canadian Agriculture Literacy Month (PDF)

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