Catch up with The Cultivator

There is always something happening with AITC-C! Whether it's a new resource or an exciting initiative launch, we strive to ensure all our stakeholders, partners, and friends are informed of the latest news.

Our quarterly newsletter, The Cultivator, is one of our favourite ways to connect with our follows and share organizational news, new resources, events, and more. Take a look back at past newsletters:

Check out the latest AITC national and provincial programs and other exciting news from the agriculture industry.

Agriculture in the Classroom Announces Winner of New National Program

May 16, 2024 (Winnipeg, MB) – Adventurous Grades 6 to 8 classes across Canada embarked on an exciting sustainability journey this spring as the first explorers in Agriculture in the Classroom Canada’s (AITC-C) new Mission Explorium competition. 

Mission Explorium, which launched on February 19 and wrapped up in late April, challenged students from coast to coast to build a sustainable community after landing on a deserted island. Four weeks of cross-curricular activities engaged classes to work together to complete a quest each week that included work in science, math, language arts, visual arts and careers. Provincial winners took on one further challenge in the quest to become the national champion. 

Congratulations to Jaime Finlay’s Grade 8 class at Wawota Parkland School in Wawota, Saskatchewan for winning the inaugural Mission Explorium competition. 

 A panel of agriculture industry judges awarded top honours and a $750 cash prize to the Voyagers of the SS Finlay in a very tight competition. The judges were impressed by the Voyagers of the SS Finlay’s creativity, depth of development of their island in areas such as sustainability, culture and food, and their innovative storyline.  

“At Agriculture in the Classroom Canada, we are always looking for new ways to cultivate curiosity about agriculture,” says Mathieu Rouleau, Executive Director of AITC-C. “Mission Explorium is a fun and interactive way to engage students across Canada to work together and learn about where their food comes from and the importance of agriculture in any society.”

 A total of 215 classes from BC to the Maritimes and Northern Canada participated in the inaugural Mission Explorium competition. The feedback from the teachers and students who participated in the first edition of the program will be used to refine and enhance the competition for the next round, which is expected to launch in early 2025. Funding for the development of Mission Explorium was generously provided by contributions from Agriculture and Agri-Food Canada.

AITC Canada Launches Season 3 of the Great Canadian Farm Tour

April 11, 2024 (Winnipeg, MB) – Agriculture in the Classroom Canada (AITC-C) and its 10 provincial members are taking students on virtual tours of farms and growing operations in every province this spring with Season 3 of the Great Canadian Farm Tour (GCFT).

This year, the season kicks off with a tour to an alpaca farm in Ontario on April 11 and includes tour stops through the month of May to explore vertical farming in BC, see a cricket operation in Manitoba, learn about greenhouse operations in Quebec and Nova Scotia and experience oyster farming in PEI. There is something new for everyone to learn about Canada’s rich agriculture story from coast to coast.

“Over the past two seasons, we have virtually travelled coast to coast visiting farms in each province with our provincial partners and there is still so much to explore thanks to Canada’s amazing agriculture industry,” says Mathieu Rouleau, Executive Director of AITC-C. “The tours are a unique way to connect students with farmers to experience what it’s like on farms across Canada and learn more about the important role agriculture plays in our lives every day.”

Launched in March 2022 to celebrate Canadian Agriculture Literacy Month (CALM), the GCFT has created over 840,000 student experiences with 21 virtual farm tours over the last two years. The GCFT provides the opportunity for students and educators to connect and interact with Canadian farmers and food processors, who are eager to tell their stories of how they are working to produce safe, nutritious, and sustainable food.   

FCC is the presenting partner for the GCFT and a valued supporter of AITC-C.

Click for the full release.

AITC-Canada Partners with CropLife Canada to Develop Resources for Educators

April 9, 2024 (Winnipeg, MB) – Agriculture in the Classroom Canada (AITC-C) has partnered with CropLife Canada to develop three curriculum-linked resources for educators and students across the country. 

 The interactive and engaging resources aim to help Grade 10 and 11 students explore some of the realities of modern farming by seeing what it takes to successfully grow carrots, turnips and potatoes. The resources draw on CropLife Canada’s Real Farm Lives documentary web series, which was created to showcase the work and lives of farm families across the country. Season 3 of Real Farm Lives, which the resources are focused on, features the McKenna family from Prince Edward Island, who are deeply committed to growing high-quality food for their family and families across the country while leaving the land in better condition for the next generation. 

 “Teachers play an instrumental role in shaping the future of our next generation by guiding students towards a deeper understanding and appreciation of the vital role agriculture has to play in our lives,” said Mathieu Rouleau, Executive Director of AITC-C. “By fostering a deeper understanding of our agriculture and food system, we empower students to become informed citizens and stewards of our planet’s future.”

 AITC-C and CropLife Canada both believe in providing accurate, balanced and current information to educators to promote agriculture education in Canadian classrooms. Resources like these help students build knowledge around key ideas such as food preparation, food waste and crop protection. 

Click for the full release. 

Canadian Agriculture Literacy Month Celebrates Agriculture In Classes Across Canada

March 1, 2024 (Winnipeg, MB) – Agriculture in the Classroom Canada (AITC-C) and its 10 provincial partners are celebrating agriculture in classrooms across the country this month during the 13th annual Canadian Agriculture Literacy Month (CALM).  

With the goal of connecting students with farmers and other agriculture industry professionals, CALM is a national celebration every March to share Canada’s rich agriculture and food story with students from K to 12. AITC organizations in each province will offer uniquely different activities aimed at helping students learn about agriculture in an interactive and engaging way.  

“We want to cultivate curiosity and encourage students to learn more about where their food comes from,” says Mathieu Rouleau, Executive Director of AITC-C. “CALM is a great opportunity to connect students with agriculture and share Canada’s amazing agriculture and food story.” 

A new storybook, All The Farmers You Will Know, will be introduced to younger students during CALM. Written by WS Marketing, it highlights the wonders of the modern farm and the farmers and families who work and live on them. Youth are encouraged to visit to use an interactive new video tool to see themselves in a career in agriculture and food.  

Last year, AITC partners from coast to coast created over 184,000 student experiences during CALM. Hundreds of industry volunteers will visit classes across Canada again this March to share presentations, activities and personal stories to help students learn more about agriculture.  Cargill is the presenting partner for CALM and a valued supporter of AITC-C.  

CFA and CAHRC endorse AITC Canada as the leader in agriculture education

February 28, 2024 (Winnipeg, MB) – The Canadian Federation of Agriculture (CFA) and the Canadian Agricultural Human Resource Council (CAHRC) both recognized Agriculture in the Classroom Canada (AITC-C) as the leader in agriculture education by providing official endorsements for AITC-C at the CFA’s annual general meeting in Ottawa today. Last year, AITC-C and its 10 provincial member organizations provided over two million student learning experiences from coast to coast.

“It is with great pleasure that we share our support for the important work that AITC-C is undertaking to educate students and teachers about agriculture,” said Keith Currie, Chair of the CFA. “Our organizations share a common vision for building public trust and helping to ensure a trusted, sustainable, and vibrant agriculture sector in Canada.” 

Currie said the CFA looks forward to continued collaboration with AITC-C and the shared commitment to promoting the importance of agriculture in Canada. For example, both organizations are committed to the National Workforce Strategic Plan for Agriculture, Food and Beverage Manufacturing, which highlights the need to educate the next generation and future workforce about the agriculture industry in Canada. 

Peggy Brekveld, Chair of CAHRC, also demonstrated her organization’s support for the important work that AITC-C is doing to educate and inspire students about agriculture.

 "The National Workforce Strategic Plan clearly points out the need for the work of Agriculture in the Classroom Canada and collaboration amongst industry to raise awareness of the opportunities in agriculture, starting with students at all levels,” says Brekveld. “CAHRC supports the great work of AITC-C on this front and it is with great pleasure that CAHRC formally supports and partners with AITC-C.”

AITC-Canada introduces new Executive Director

November 6, 2023 (Headingley, MB) – Agriculture in the Classroom Canada (AITC-C) welcomes Mathieu Rouleau to lead the organization as Executive Director effective November 6.  

Based in Quebec, Rouleau brings a combination of leadership, agriculture and finance experience to the role. While working in the finance sector, he co-founded École-O-Champ, a non-profit organization dedicated to agricultural education and AITC-C's member organization in Quebec. With a background deeply rooted in agriculture, Rouleau grew up on a dairy, cash crop and maple syrup farm and holds a Bachelor in Agricultural Economics, Agricultural Business and Agronomy from McGill University.  

After starting École-O-Champ as a student project, Rouleau has grown it into a well-recognized organization, successfully growing the budget tenfold, expanding youth experiences throughout Quebec, and cultivating a motivated and engaged team. In his new role with AITC-C, Rouleau will focus on implementing a new three-year strategic plan and continuing to build strong relationships with the agriculture and food industry to allow AITC-C to grow and thrive.  

“We are thrilled to have Mathieu take on the leadership role at AITC-C,” says Rebecca Sooksom, Chair of AITC-C. “A passionate champion of ag education, he was instrumental in establishing École-o-Champs and furthering agriculture education in Quebec and I know he will strengthen our commitment to getting agriculture into classrooms across Canada.” 

“I’m excited to lead a national team and collaborate with our provincial members to educate and empower Canadian youth with essential agriculture knowledge and skills in both official languages,” says Rouleau. “Tomorrow’s leaders are in the classroom today and it is critical they understand the importance of agriculture to nourish and grow our industry for the future.”  

Last year, AITC-C and its member organizations provided over two million student learning experiences through programs and initiatives across the country. AITC-C recently released its annual progress report at

With a vision to create meaningful connections to agriculture and food, AITC-C is the national advocate for agriculture education, representing a collective of 10 provincial member organizations who deliver agriculture education on the ground across Canada. AITC-C is the umbrella organization connecting the national network to facilitate sharing and collaboration and deliver accurate, balanced, and current resources. Visit to learn more.  

AITC-Canada partners with McCain Foods to kick off Career Month

November 1, 2023 (Headingley, MB) – Agriculture in the Classroom Canada (AITC-C) has partnered with McCain Foods to encourage high school students to explore the endless career opportunities within agriculture in celebration of Career Month in Canada. 

To kick off Career Month, an annual national event celebrating the importance of accessing meaningful work, high school students across Canada were invited to participate in Explore the Possibilities, a virtual career exploration event designed to discover the opportunities to work in the agriculture and agri-food sector.  

This morning, the Explore the Possibilities event featured a panel of four McCain employees with diverse backgrounds who shared their career journeys and insights to inspire students to consider a career in agriculture. AITC-C moderated the event, highlighting the variety of careers and opportunities at McCain, a leader in Canada’s agriculture and agri-food industry and the world’s largest manufacturer of potato products.  

“Agriculture is requiring ever more diverse skill sets as we see exciting new technologies coming into the industry and use data to improve efficiency on farm and throughout the entire supply chain,” said Daniel Metheringham, Vice President Agriculture & Sustainability North America Potato. “People are key to pushing forward the industry, and there is an array of exciting roles available to help transform sustainable farming and the future of food.” 

“The future of agriculture is sitting in classrooms today,” says Sara Shymko, Interim Executive Director of AITC-C. “Thanks to the support of valuable partners like McCain Foods, we want to inspire the next generation of big thinkers, decision-makers, and leaders to be part of agriculture’s future.” 

More than 3,300 students from 58 schools across the country participated in the virtual panel earlier today. Teachers can still share the panel with their classrooms by accessing the link at AITC-C's YouTube channel.

Agriculture in the Classroom Canada and Dairy Farmers of Canada  announce 2023 scholarship recipients

Agriculture in the Classroom Canada and Dairy Farmers of Canada announce 2023 scholarship recipients

Five students selected to receive a total of $15,000

(Headingly, MB) - Agriculture in the Classroom Canada (AITC-C), a Canadian charitable organization with a vision to bring agriculture to every classroom, and Dairy Farmers of Canada (DFC), the voice of Canadian dairy farmers, are proud to announce the winners of the DFC Here for Tomorrow Scholarship, powered by thinkAG.

Over 110 submissions were received this year from across the country, an increase by over 50% from year 1. The 2023 scholarship recipients are:

- Lena Park: Grade 11 student from British Columbia (Visual Arts piece on The Three Sisters)

- Victoria Pitsiaeli: Grade 12 student from British Columbia (Video- Setting her sights on being an Agronomist)

- Olivia Szerepi: Grade 11 student from Ontario (Written Essay on caring for those who care for us)

- Calvin Cao: Grade 12 student from Ontario (Video on the AI future of Pest-Busting)

- Edward Sy: Grade 12 student from Ontario (Written essay on Biotechnologists being the Guardians of Sustainability)

Read more.

AITC-Canada celebrates successful national programs and launches search for new Executive Director

June 8, 2023 (Headingley, MB) – Agriculture in the Classroom Canada (AITC-C) and its member organizations provided almost 600,000 student learning experiences from March to May through programs and initiatives across the country. With a vision to create meaningful connections to agriculture and food, AITC-C is the national advocate for agriculture education, representing a collective of 10 provincial member organizations who deliver agriculture education on the ground across Canada.   

During Canadian Agriculture Literary Month (CALM) in March, 1,040 volunteers helped 3,200 teachers in 2,100 schools provide 185,000 student experiences across Canada, expanding their understanding of agriculture through classroom presentations, activities and resources. In April and May, the Great Canadian Farm Tour, a series of virtual farm tours highlighting agriculture in each of the 10 provinces, created more than 399,000 student experiences with over 1,600 teachers registered to participate.

“It’s more important than ever to inspire the next generation to care about the food they eat and where it comes from,” says Rebecca Sooksom, Chair of AITC-C and member of AITC-Nova Scotia. “Thanks to our amazing volunteers, supportive partners and staff, we are reaching more students each year and bringing agriculture into classrooms across Canada.”

Read more here.

AITC-C is looking for teachers to provide feedback on a new middle years program.

AITC-C is looking for teachers to provide feedback on a new middle years program.

Calling all Grade 5, 6, 7, and 8 teachers!

We're developing an exciting new program and are looking for a limited numbers of teachers to help! This could be you!

“What's it about?”

Mission Explorium is equal parts fun for students and easy for teachers. When your class suddenly finds themselves on an uninhabited island, you meet two feathered travelers, Ricardo and Raj, who impart their worldly knowledge upon their new friends (your students!). With the help of famed anthropologist Professor Flora, you’ll create your own society from the ground up while exploring sustainability topics ranging from ecosystems to food production. Plunk your students in the driver’s seat of this choose-your-own adventure competition, as they encounter complicated real-word topics in a fun, experiential way. 

Sound exciting? We agree! But we need your help to make this program as valuable for YOU as possible.

There are two options to choose from on how to provide feedback: an online survey, and/or a teacher focus group. Each option requires a 1-hour time commitment

“What do I get in return?”

Aside from getting a sneak peek at this exciting new program, AITC-C is also offering$50 compensation for each option of feedback.

“What is the timeline?”

The survey will be sent out on May 30th, with a deadline of June 5th to be completed.

The focus groups will take place June 7th at 3:30pm EDT and June 8th at 6:30pm EDT. 

If this sounds interesting to you, click here to apply to be considered. Only selected teachers will be contacted.

PLEASE NOTE: If you already have an account with the AITC Dashboard, enter your email address and password under the Log In heading. If you do not have an AITC Dashboard account, click "Sign up now!" to create an account. Please check your Junk folder for a confirmation email.


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