For The Media

AITC Media Centre

Thank you for your interest in Agriculture in the Classroom Canada (AITC-C).

We are a charitable organization, operating across the country delivering accurate, balanced and current, curriculum‐linked resources on the agriculture and food industry. Ten provinces are at the table including British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, New Brunswick, Nova Scotia, Prince Edward Island, and Newfoundland and Labrador. These member organizations are committed to a collective, cross Canadian effort and all have increased their teacher and student reach and effectiveness by being involved in the national organization.

Below you will see our brand guidelines. If you have additional questions, please feel free to contact us.

Media contact

Alyssa McDonald

Communications Manager

Agriculture in the Classroom Canada

amcdonald@aitc-canada.ca

Canadian Cattlemen’s Foundation joins with AITC-C to support education

Canadian Cattlemen’s Foundation joins with AITC-C to support education

Agriculture in the Classroom Canada (AITC-C), along with its ten provincial members, is proud to welcome the Canadian Cattlemen’s Foundation (CCF) as a Foundational and Educational Partner. The collaboration will support the development of agriculture education resources including a teacher guide for Guardians of the Grasslands, a documentary that explores the current state of one of the world’s most endangered ecosystems, the Great Plains grasslands, and the role cattle play in its survival.

Both AITC-C and CCF are committed to youth education and fostering awareness and understanding of Canadian’s agriculture and food system with students. The $50,000 contribution to AITC-C is the first-of-its-kind since the inception of CCF in 2014.

Read the full media release here.

Bayer supports AITC-C in national 'Business of Food' expansion

Bayer supports AITC-C in national 'Business of Food' expansion

 Agriculture in the Classroom Canada (AITC-C), along with its ten provincial member organizations, is proud to announce the national expansion of The Business of Food (BOF), thanks to a $450,000 multi-year partnership from Bayer Crop Science Canada. This new partnership will also leverage matching funding from the recently announced Canadian Agriculture Partnership program through Agriculture and Agri-food Canada.

Developed by AgScape, the Ontario member to AITC-C, the Business of Food is a comprehensive e-learning platform aimed at bringing knowledge about food and agriculture to education professionals.

“Our connection with food from an early age is vital and education drives that connection,” said Trish Jordan, Senior Business Partner, Government & Industry Affairs with Bayer. “Building good food habits and developing a positive relationship with Canada’s food system needs to be taught to students in an engaging way, and we know AITC has the right programs to make this happen.” 

Read the full media release here.

AITC-C Launches 10th Anniversary of Canadian Agriculture Literacy Month

Agriculture in the Classroom Canada (AITC-C), along with its ten provincial member organizations, is excited to announce its 10th annual Canadian Agriculture Literacy Month (CALM).

Each year, CALM encourages thousands of Canadian students from K to 12 to celebrate Canada’s agriculture and food story. CALM is a hands-on program designed to be integrated into classrooms in the month of March. Educating students about the significant affect the agriculture and food sector has on our daily lives as Canadians is what makes CALM so impactful.

“This year marks an important milestone for the invaluable work done by AITC,” said the Honourable Marie-Claude Bibeau, Minister of Agriculture and Agri-Food. “I wholeheartedly support their mission to engage our youth in the great story our farmers have to tell about how our food is made. Hopefully, more Canadians will see the exciting and fulfilling career opportunities in the agriculture sector. Agriculture in the Classroom is helping to close the gap between urban and rural, which is more important than ever, and our Government will continue to support them in this vital work.”

Read the full media release here.

AITC-C Welcomes Canada East Equipment Dealers’ Association (CEEDA) as a Foundational Partner

AITC-C Welcomes Canada East Equipment Dealers’ Association (CEEDA) as a Foundational Partner

Agriculture in the Classroom Canada (AITC-C) is proud to announce the foundational funding support and partnership with Canada East Equipment Dealers’ Association (CEEDA). Together, we will work to deliver educational resources that are inclusive of the contribution equipment and technical services plays in the agricultural sector.

Through our thinkAG career initiative, our combined messaging will reach youth audiences nationally and build awareness of agriculture career opportunities beyond the farm with real-life stories from professionals in the equipment industry. With an expected abundance of open positions in the coming years within this sector, this partnership will help fill bring up curiosity with individuals who are eager to learn from experienced professionals in the equipment industry.

Read the full media release here

G3 Grow Beyond Scholarship Returns in 2021

G3 Grow Beyond Scholarship Returns in 2021

The G3 Grow Beyond Scholarship is back and looking to reward students across Canada who are a part of the next generation of innovative leaders.

G3, in partnership with Agriculture in the Classroom Canada (AITC-C), will award six scholarships of $4,000 each to students from across Canada* beginning their post-secondary education, in any discipline. To apply, students must establish and explain their vision for the future of agriculture in Canada in a two-to-four-minute video essay. Students must also identify how their studies will help achieve their vision for the future of Agriculture. In addition to the scholarship, the winners’ school will also receive $1000.

For full details, and to apply, visit g3growbeyond.org.

Read the full media release here.

*Scholarship not open to residents of Québec.
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