For The Media

AITC Media Centre

Thank you for your interest in learning more about Agriculture in the Classroom Canada (AITC-C) and all the ways we create meaningful connections to agriculture and food for Canadian students. 
 
AITC-C is a charitable organization, operating across the country to deliver accurate, balanced, and current resources showcasing the agriculture and food industry. Our ten provincial member organizations are committed to a cross-Canadian effort to reach educators and students in every classroom in the country. This effort aims to provide programs and resources that bridge the knowledge gap about Canadian agriculture, create curiosity about agri-food careers, and help produce the next generation of informed consumers.
 
We are the national voice for agriculture education in Canada.
 
Please see below for our most current progress reports, brand guidelines, and media contact information. If you have additional questions, please feel free to contact us.

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Catch up with The Cultivator

There is always something happening with AITC-C! Whether it's a new resource or an exciting initiative launch, we strive to ensure all our stakeholders, partners, and friends are informed of the latest news.

Our quarterly newsletter, The Cultivator, is one of our favourite ways to connect with our follows and share organizational news, new resources, events, and more. Take a look back at past newsletters:

Media contact

Alyssa McDonald

Communications Manager

Agriculture in the Classroom Canada

amcdonald@aitc-canada.ca

AITC-C joins Will Power campaign to promote legacy giving

AITC-C joins Will Power campaign to promote legacy giving

AITC-C is joining together with Will Power to empower Canadians to view their Will as more than just a legal document, but a powerful tool to support charities and grow your legacy. 

Teaming up with fellow charities, financial advisors and legal professionals across the country, we are excited to show how supporting organizations like AITC in your Will can be an impactful way to become a champion for agriculture education. 

A Legacy Gift is a powerful way to share your commitment to agriculture education in Canada as it will provide student interactions that inspire a lifelong connection and understanding of food and where it comes from. Investing in agriculture education today will help empower consumers and inspire leaders of tomorrow!

Through this national movement, Will Power is educating Canadians on the power they have to make a difference through their Wills and is sharing information on common myths surrounding gifts in Wills and the potential tax benefits for legacy giving. 

“Many donors believe that they can’t support both their loved ones and their favourite cause with their Will. The truth is, just a small percentage of your estate left to charity can have a big impact, while still leaving the majority for loved ones.” 

If you are interested in learning how you can ‘Grow Your Legacy with AITC-C’, please visit willpower.ca/charities/aitccanada/.

National Agriculture Education Leader, Johanne Ross, to Receive Canadian Agriculture Hall of Fame Induction Honour

National Agriculture Education Leader, Johanne Ross, to Receive Canadian Agriculture Hall of Fame Induction Honour

Ceremony to take place in Winnipeg, November 2021

Agriculture in the Classroom Canada (AITC-C), along with its 10 provincial members, is thrilled to announce that the Canadian Agriculture Hall of Fame has chosen its Executive Director, Johanne Ross, as a 2021 inductee.

Johanne has been a champion for agriculture education for more than 20 years – first as the Executive Director of AITC in Manitoba, and then by leading the development of the national organization which formalized in 2015. Johanne has tirelessly dedicated her career to advocating for agriculture education to be present in all classrooms, bridging the information gap and creating meaningful connections to agriculture and food for Canadian students and educators.

"The Board of Directors and provincial colleagues congratulate Johanne! She leads AITC Canada with enthusiasm and passion, encourages collaboration, and maintains connections with farmers and people experienced in agriculture," said Pat Tonn, Chair. "She has built a lasting legacy for agriculture education in Canada and is most deserving of induction to the Canadian Agriculture Hall of Fame."

Read the full announcement here.

Read CAHF announcement here.

AITC-C celebrates over 2 million student experiences in agriculture education

AITC-C celebrates over 2 million student experiences in agriculture education

Releases 2020-2021 Annual Progress Report

Agriculture in the Classroom Canada (AITC-C), along with its 10 provincial members, has connected two million students to agriculture education experiences with Canada’s agriculture and food story, as reported in AITC-C’s 2020-2021 Annual Progress Report. With the COVID-19 shift, AITC-C continued to deliver programming virtually – allowing for a wider reach to more remote communities and schools. 

Through the strong presence of AITC-C's 10 provincial members from across Canada and its online Curriculum Connected Resource Matrix, AITC-C strives to address the knowledge gap that exists around our food system. Collectively, we provided accurate, balanced, and current agriculture information and resources to Canadian classrooms. 

"We are thrilled that so many curious students are participating in AITC-C's innovative learning opportunities,” said Johanne Ross, Executive Director of AITC-C. “Our reach continues to grow as we adapt to the changing tides in educational delivery and focus on creating student experiences and meaningful connections to agriculture and food.” 

View more information on AITC-C's 2020-2021 Annual Progress Report website: aitc-celebrates.ca.

Six winners chosen for this year’s G3 Grow Beyond Scholarship

Six winners chosen for this year’s G3 Grow Beyond Scholarship

The G3 Grow Beyond Scholarship is being awarded again this year to 6 remarkable young people.

The winners were chosen after a weeks-long selection process from a field of more than 50 candidates who applied and told us in a video presentation how they would drive innovation in agriculture. Each winner will receive $4,000 as they embark on their post-secondary education; each of their high schools will also be rewarded $1,000. The scholarship is presented in partnership with Agriculture in the Classroom Canada (AITC-C).

We are proud to announce the 2021 G3 Grow Beyond Scholarship winners:

All the candidates’ videos were posted online, and public voting formed part of the overall score in the selection process. The public response again this year was incredible. The g3growbeyond.org website saw more than 63,000 unique visits. Videos were played more than 17,000 times and more than 16,000 votes cast.

Read the media release here.

AITC-C releases 12 new snapAG information sheets

AITC-C releases 12 new snapAG information sheets

Agriculture in the Classroom Canada is excited to add 12 new snapAG information sheets to its Learn About Agriculture webpage and Curriculum Connected Resource Matrix. These new, infographic resources cover ‘hot topics’ in the agriculture and food sector, including regenerative agriculture, robotics, food security, urban agriculture, and more!

The addition of these 12 snapAG sheets brings the total number of sheets to 73 information sheets, providing accurate, balanced, and current science-​based answers to various questions about agriculture and food - ready for teachers, students, and learning from home.

The new 12 snapAG sheets will be housed on our newly redesigned snapAG portal, available here. AITC-C also plans to release three sheets focusing on Indigenous Agriculture in the next few months.

Explore our snapAG sheets.

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