For The Media

AITC Media Centre

Thank you for your interest in learning more about Agriculture in the Classroom Canada (AITC-C) and all the ways we create meaningful connections to agriculture and food for Canadian students. 
AITC-C is a charitable organization, operating across the country to deliver accurate, balanced, and current resources showcasing the agriculture and food industry. Our ten provincial member organizations are committed to a cross-Canadian effort to reach educators and students in every classroom in the country. This effort aims to provide programs and resources that bridge the knowledge gap about Canadian agriculture, create curiosity about agri-food careers, and help produce the next generation of informed consumers.
We are the national voice for agriculture education in Canada.
Please see below for our most current progress reports, brand guidelines, and media contact information. If you have additional questions, please feel free to contact us.


Media contact

Tracey Shelton

Communications Consultant

Agriculture in the Classroom Canada 

Canadian Agriculture Literacy Month connects students with their food through innovative learning experiences

Canadian Agriculture Literacy Month connects students with their food through innovative learning experiences
The Agriculture in the Classroom National Collective celebrates 12 years of their flagship program by providing activities from coast-to-coast

Headingley, MB - Most people eat multiple times every single day. Each bite is connected to agriculture, whether they realize it or not.

This March will mark the 12th year of Canadian Agriculture Literacy Month (CALM). The Agriculture in the Classroom (AITC) National Collective is passionate about offering hands-on activities and programs for students so they can realize, understand, and  engage with their own connections to agriculture.

“For more than a decade, Canadian Agricultural Literacy Month has given us an opportunity to celebrate our connections - as Canadians - to agriculture,” said Rebecca Sooksom, chair, AITC-C. “Linking students with food producers helps keep that connection strong so the next generation of Canadians knows not only where their food comes from, but also the importance of the sector to our communities from coast to coast.” 

Each AITC member organization offers its own learning opportunities to students in their respective province, including reading challenges, contests, videos, classroom presentations, and ag resource kits. Some of these include: seed kits, launching new resources, and in class visits from agriculture industry professionals.

“Canada’s Agriculture Literacy Month is an excellent opportunity to show young people where our food comes from, as well as the essential and fascinating work of those who produce it. Thanks to partners like Agriculture in the Classroom Canada, we can provide teachers with tools, programs and teaching materials to help entice the next generation to choose one of many career options available within the agriculture and agri-food sector,” said Honourable Marie-Claude Bibeau, Minister of Agriculture and Agri-Food. 

Although AITC offers resources and programs year-round, it takes extra pride during the month of CALM, as hundreds of ag-proud volunteers sign up to give of their time to meet with students from coast to coast. In 2022, CALM provided more than 137,000 student experiences with agriculture and food in all ten Canadian provinces. Together with its supporting partners Cargill and Agriculture and Agri-Food Canada's Canadian Agricultural Partnership, AITC will expand its reach and get closer to its vision of having agriculture in every classroom, inspiring every student.

“We are honoured to continue our support for CALM and its mission of educating communities on how their food is produced, connecting farmers to the families they feed,” said Jeff Vassart, President, Cargill Canada. “This work is vital in introducing a whole new generation to the vast world of agriculture and the many roles that Canadians play in feeding the world in a safe, responsible and sustainable way.”

For more information about CALM , please visit Follow along on social media:  #CALM23   #OurFoodOurStory