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AITC Media Centre

Thank you for your interest in learning more about Agriculture in the Classroom Canada (AITC-C) and all the ways we create meaningful connections to agriculture and food for Canadian students. 
AITC-C is a charitable organization, operating across the country to deliver accurate, balanced, and current resources showcasing the agriculture and food industry. Our ten provincial member organizations are committed to a cross-Canadian effort to reach educators and students in every classroom in the country. This effort aims to provide programs and resources that bridge the knowledge gap about Canadian agriculture, create curiosity about agri-food careers, and help produce the next generation of informed consumers.
We are the national voice for agriculture education in Canada.
Please see below for our most current progress reports, brand guidelines, and media contact information. If you have additional questions, please feel free to contact us.


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There is always something happening with AITC-C! Whether it's a new resource or an exciting initiative launch, we strive to ensure all our stakeholders, partners, and friends are informed of the latest news.

Our quarterly newsletter, The Cultivator, is one of our favourite ways to connect with our follows and share organizational news, new resources, events, and more. Take a look back at past newsletters:

Media contact

Laura Newcombe

Communications Coordinator

Agriculture in the Classroom Canada 

Agriculture in the Classroom Canada celebrates Canadian Agriculture Literacy Month with the announcement of $953K in funding from AAFC

Agriculture in the Classroom Canada celebrates Canadian Agriculture Literacy Month with the announcement of $953K in funding from AAFC

Ottawa, Ontario – March 23, 2023 – Technology and youth go hand in hand. Agriculture in the Classroom Canada (AITC-C) helps students discover their passion for agriculture and empowers them to explore career paths in our industry. The use of technology and digital platforms is critical for this outreach, which is why AITC-C is pleased to announce the roll-out of its new digital agriculture awareness campaign, with funding support from Agriculture and Agri-Food Canada (AAFC).

Today, AITC-C welcomed Agriculture and Agri-Food Minister, the Honourable Marie-Claude Bibeau, to the Canada Agriculture and Food Museum in Ottawa. Minister Bibeau announced funding of up to $953,260 over two years under the AgriCommunication Program for AITC’s new campaign that will inform and excite the next generation of Canada’s big thinkers, decision-makers and leaders in agriculture.

“Young people are key to ensuring future success of the agricultural sector. We must help them discover vast career possibilities from a young age. I applaud the incredible work that Agriculture in the Classroom is doing to connect tomorrow’s leaders to the agriculture and agri-food sector and spark interest in this important work.” – The Honourable Marie-Claude Bibeau, Minister of Agriculture and Agri-Food

Read more here.