For The Media

AITC Media Centre

Thank you for your interest in Agriculture in the Classroom Canada (AITC-C).

We are a charitable organization, operating across the country delivering accurate, balanced and current, curriculum‐linked resources on the agriculture and food industry. Ten provinces are at the table including British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, New Brunswick, Nova Scotia, Prince Edward Island, and Newfoundland and Labrador. These member organizations are committed to a collective, cross Canadian effort and all have increased their teacher and student reach and effectiveness by being involved in the national organization.

Below you will see our brand guidelines. If you have additional questions, please feel free to contact us.

Media contact

Alyssa McDonald

Communications Manager

Agriculture in the Classroom Canada

amcdonald@aitc-canada.ca

National Agriculture Education Leader, Johanne Ross, to Receive Canadian Agriculture Hall of Fame Induction Honour

National Agriculture Education Leader, Johanne Ross, to Receive Canadian Agriculture Hall of Fame Induction Honour

Ceremony to take place in Winnipeg, November 2021

Agriculture in the Classroom Canada (AITC-C), along with its 10 provincial members, is thrilled to announce that the Canadian Agriculture Hall of Fame has chosen its Executive Director, Johanne Ross, as a 2021 inductee.

Johanne has been a champion for agriculture education for more than 20 years – first as the Executive Director of AITC in Manitoba, and then by leading the development of the national organization which formalized in 2015. Johanne has tirelessly dedicated her career to advocating for agriculture education to be present in all classrooms, bridging the information gap and creating meaningful connections to agriculture and food for Canadian students and educators.

"The Board of Directors and provincial colleagues congratulate Johanne! She leads AITC Canada with enthusiasm and passion, encourages collaboration, and maintains connections with farmers and people experienced in agriculture," said Pat Tonn, Chair. "She has built a lasting legacy for agriculture education in Canada and is most deserving of induction to the Canadian Agriculture Hall of Fame."

Read the full announcement here: http://ow.ly/34pW50FukpU

Read CAHF announcement here: http://ow.ly/GrpM50FuksA

AITC-C celebrates over 2 million student experiences in agriculture education

AITC-C celebrates over 2 million student experiences in agriculture education

Releases 2020-2021 Annual Progress Report

Agriculture in the Classroom Canada (AITC-C), along with its 10 provincial members, has connected two million students to agriculture education experiences with Canada’s agriculture and food story, as reported in AITC-C’s 2020-2021 Annual Progress Report. With the COVID-19 shift, AITC-C continued to deliver programming virtually – allowing for a wider reach to more remote communities and schools. 

Through the strong presence of AITC-C's 10 provincial members from across Canada and its online Curriculum Connected Resource Matrix, AITC-C strives to address the knowledge gap that exists around our food system. Collectively, we provided accurate, balanced, and current agriculture information and resources to Canadian classrooms. 

"We are thrilled that so many curious students are participating in AITC-C's innovative learning opportunities,” said Johanne Ross, Executive Director of AITC-C. “Our reach continues to grow as we adapt to the changing tides in educational delivery and focus on creating student experiences and meaningful connections to agriculture and food.” 

View more information on AITC-C's 2020-2021 Annual Progress Report website: aitc-celebrates.ca.

Six winners chosen for this year’s G3 Grow Beyond Scholarship

Six winners chosen for this year’s G3 Grow Beyond Scholarship

The G3 Grow Beyond Scholarship is being awarded again this year to 6 remarkable young people.

The winners were chosen after a weeks-long selection process from a field of more than 50 candidates who applied and told us in a video presentation how they would drive innovation in agriculture. Each winner will receive $4,000 as they embark on their post-secondary education; each of their high schools will also be rewarded $1,000. The scholarship is presented in partnership with Agriculture in the Classroom Canada (AITC-C).

We are proud to announce the 2021 G3 Grow Beyond Scholarship winners:

All the candidates’ videos were posted online, and public voting formed part of the overall score in the selection process. The public response again this year was incredible. The g3growbeyond.org website saw more than 63,000 unique visits. Videos were played more than 17,000 times and more than 16,000 votes cast.

Read the media release here.

AITC-C releases 12 new snapAG information sheets

AITC-C releases 12 new snapAG information sheets

Agriculture in the Classroom Canada is excited to add 12 new snapAG information sheets to its Learn About Agriculture webpage and Curriculum Connected Resource Matrix. These new, infographic resources cover ‘hot topics’ in the agriculture and food sector, including regenerative agriculture, robotics, food security, urban agriculture, and more!

The addition of these 12 snapAG sheets brings the total number of sheets to 73 information sheets, providing accurate, balanced, and current science-​based answers to various questions about agriculture and food - ready for teachers, students, and learning from home.

The new 12 snapAG sheets will be housed on our newly redesigned snapAG portal, available here. AITC-C also plans to release three sheets focusing on Indigenous Agriculture in the next few months.

Explore our snapAG sheets.

New website will inspire students to ‘thinkAG’ about their future

New website will inspire students to ‘thinkAG’ about their future

thinkAG.ca aims to connect students, teachers and parents with careers in Canadian agriculture and food

Agriculture in the Classroom Canada (AITC-C), along with its ten provincial member organizations, is excited to announce the launch of thinkAG.ca, a new website aimed at getting middle years to high school students curious about careers in Canada’s agriculture and food sector.

The interactive website takes students on a journey to discover how their interests match up with careers in agriculture and food, showcased by over 70 career profiles highlighting the many diverse jobs that exist along the agricultural value chain. Students will also have access to information about post-secondary options and scholarship opportunities.

“This is the first website of its kind in Canada – guiding students to uncover how their futures can fit into the agriculture industry,” said Shayla Hertz, AITC-C’s thinkAG Manager. “We need to help students see themselves, and how their skills fit, in agriculture and food. We want them to know that people who have not grown up on a farm or with an ag background are often the most valuable additions to agriculture because they question the status quo. New and fresh perspectives are needed in an industry that’s forever growing in complexity and vital to feeding our world.”

Right now, in Canada, there are more jobs in agriculture than there are people to fill them. This website is a revolutionary way to encourage students to recognize how their interests and skills fit into the agriculture sector – rather than the other way around - and promotes finding meaningful careers in Canadian agriculture and food.

Read the full media release here.

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