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AITC Media Centre

Thank you for your interest in learning more about Agriculture in the Classroom Canada (AITC-C) and all the ways we create meaningful connections to agriculture and food for Canadian students. 
AITC-C is a charitable organization, operating across the country to deliver accurate, balanced, and current resources showcasing the agriculture and food industry. Our ten provincial member organizations are committed to a cross-Canadian effort to reach educators and students in every classroom in the country. This effort aims to provide programs and resources that bridge the knowledge gap about Canadian agriculture, create curiosity about agri-food careers, and help produce the next generation of informed consumers.
We are the national voice for agriculture education in Canada.
Please see below for our most current progress reports, brand guidelines, and media contact information. If you have additional questions, please feel free to contact us.


Media contact

Tracey Shelton

Communications Consultant

Agriculture in the Classroom Canada 

AITC-Canada Partners with CropLife Canada to Develop Resources for Educators

April 9, 2024 (Winnipeg, MB) – Agriculture in the Classroom Canada (AITC-C) has partnered with CropLife Canada to develop three curriculum-linked resources for educators and students across the country. 

 The interactive and engaging resources aim to help Grade 10 and 11 students explore some of the realities of modern farming by seeing what it takes to successfully grow carrots, turnips and potatoes. The resources draw on CropLife Canada’s Real Farm Lives documentary web series, which was created to showcase the work and lives of farm families across the country. Season 3 of Real Farm Lives, which the resources are focused on, features the McKenna family from Prince Edward Island, who are deeply committed to growing high-quality food for their family and families across the country while leaving the land in better condition for the next generation. 

 “Teachers play an instrumental role in shaping the future of our next generation by guiding students towards a deeper understanding and appreciation of the vital role agriculture has to play in our lives,” said Mathieu Rouleau, Executive Director of AITC-C. “By fostering a deeper understanding of our agriculture and food system, we empower students to become informed citizens and stewards of our planet’s future.”

 AITC-C and CropLife Canada both believe in providing accurate, balanced and current information to educators to promote agriculture education in Canadian classrooms. Resources like these help students build knowledge around key ideas such as food preparation, food waste and crop protection. 

 “We know that fewer and fewer kids have a direct connection to the farm. Through Real Farm Lives, we’ve provided an easy and engaging way for Canadians to look inside the lives of Canadian farm families and what it takes to grow our food. By connecting students with real farmers who sustainably grow safe, high-quality food, we hope they learn about some of the obstacles farmers have to tackle and the tools they need to do their jobs,” says Pierre Petelle, president and CEO, CropLife Canada.

 To access the resource, please visit:

 About CropLife Canada

 CropLife represents an innovative, solutions-oriented industry that supports sustainability, food security and economic growth. In addition to providing farmers with tools that increase productivity and sustainability, our members also develop products used in a wide range of non-agricultural settings, including urban green spaces, public health and transportation corridors. Visit for more information. 

 About Agriculture in the Classroom Canada 

 With a vision to create meaningful connections to agriculture and food, AITC-C is the national advocate for agriculture education, representing a collective of 10 provincial member organizations that deliver agriculture education on the ground across Canada. AITC-C is the umbrella organization connecting the national network to facilitate sharing and collaboration and deliver accurate, balanced, and current resources. Visit to learn more.


For more information, contact:

Tracey Shelton
Communications Consultant 
204-995-2102 ​

 Erin O’Hara
Vice-president, communications and member services
613-230-9881 ext. 3223