For The Media

AITC Media Centre

Thank you for your interest in learning more about Agriculture in the Classroom Canada (AITC-C) and all the ways we create meaningful connections to agriculture and food for Canadian students. 
AITC-C is a charitable organization, operating across the country to deliver accurate, balanced, and current resources showcasing the agriculture and food industry. Our ten provincial member organizations are committed to a cross-Canadian effort to reach educators and students in every classroom in the country. This effort aims to provide programs and resources that bridge the knowledge gap about Canadian agriculture, create curiosity about agri-food careers, and help produce the next generation of informed consumers.
We are the national voice for agriculture education in Canada.
Please see below for our most current progress reports, brand guidelines, and media contact information. If you have additional questions, please feel free to contact us.


Media contact

Tracey Shelton

Communications Consultant

Agriculture in the Classroom Canada 

Agriculture in the Classroom Announces Winner of New National Program

May 16, 2024 (Winnipeg, MB) – Adventurous Grades 6 to 8 classes across Canada embarked on an exciting sustainability journey this spring as the first explorers in Agriculture in the Classroom Canada’s (AITC-C) new Mission Explorium competition. 

Mission Explorium, which launched on February 19 and wrapped up in late April, challenged students from coast to coast to build a sustainable community after landing on a deserted island. Four weeks of cross-curricular activities engaged classes to work together to complete a quest each week that included work in science, math, language arts, visual arts and careers. Provincial winners took on one further challenge in the quest to become the national champion. 

Congratulations to Jaime Finlay’s Grade 8 class at Wawota Parkland School in Wawota, Saskatchewan for winning the inaugural Mission Explorium competition. 

 A panel of agriculture industry judges awarded top honours and a $750 cash prize to the Voyagers of the SS Finlay in a very tight competition. The judges were impressed by the Voyagers of the SS Finlay’s creativity, depth of development of their island in areas such as sustainability, culture and food, and their innovative storyline.  

“At Agriculture in the Classroom Canada, we are always looking for new ways to cultivate curiosity about agriculture,” says Mathieu Rouleau, Executive Director of AITC-C. “Mission Explorium is a fun and interactive way to engage students across Canada to work together and learn about where their food comes from and the importance of agriculture in any society.”

 A total of 215 classes from BC to the Maritimes and Northern Canada participated in the inaugural Mission Explorium competition. The feedback from the teachers and students who participated in the first edition of the program will be used to refine and enhance the competition for the next round, which is expected to launch in early 2025. Funding for the development of Mission Explorium was generously provided by contributions from Agriculture and Agri-Food Canada.

 With a vision to create meaningful connections to agriculture and food, AITC-C is the national advocate for agriculture education, representing a collective of 10 provincial member organizations who deliver agriculture education on the ground across Canada. AITC-C is the 

umbrella organization connecting the national network to facilitate sharing and collaboration and deliver accurate, balanced, and current resources. Visit to learn more. 



For more information, contact:

Tracey Shelton

Communications Consultant 

204-995-2102 ​