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AITC Media Centre

Thank you for your interest in learning more about Agriculture in the Classroom Canada (AITC-C) and all the ways we create meaningful connections to agriculture and food for Canadian students. 
 
AITC-C is a charitable organization, operating across the country to deliver accurate, balanced, and current resources showcasing the agriculture and food industry. Our ten provincial member organizations are committed to a cross-Canadian effort to reach educators and students in every classroom in the country. This effort aims to provide programs and resources that bridge the knowledge gap about Canadian agriculture, create curiosity about agri-food careers, and help produce the next generation of informed consumers.
 
We are the national voice for agriculture education in Canada.
 
Please see below for our most current progress reports, brand guidelines, and media contact information. If you have additional questions, please feel free to contact us.

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Media contact

Tracey Shelton

Communications Consultant

Agriculture in the Classroom Canada

tshelton@aitc-canada.ca 

Media Kit

2022-2023 Annual Progress Report

Media releases

November is Canada Career Month: Agriculture in the Classroom Celebrates Opportunities in Agriculture

November 1, 2024 (Winnipeg, MB) - November marks Canada Career Month, and Agriculture in the Classroom Canada (AITC-C), in collaboration with its ten provincial partners, is excited to celebrate by offering innovative career programs that connect youth to the diverse opportunities within the agriculture and agri-food sector.

Agriculture is much more than farming; it is a dynamic and multifaceted industry encompassing roles in technology, environmental science, business, engineering, food production and more. Through these programs, we aim to build career literacy and open doors to future careers for young Canadians, helping them understand the vast potential within the agriculture sector.

According to recent statistics from the Canadian Agricultural Human Resource Council (CAHRC):

  • Approximately 2.5 million Canadians work in agriculture and agri-food.
  • The agriculture sector contributes over $130 billion to Canada's GDP, making it one of the largest industries in the country.
  • By 2029, it is projected that there will be a need for over 60,000 new workers in the agriculture and agri-food sectors due to retirements and industry growth.

"Our programs are designed to showcase the vast array of career opportunities within agriculture and agri-food," said Luree Williamson, Acting Executive Director, AITC-C. "By engaging youth and providing them with the knowledge and skills they need, we can inspire the next generation of agricultural leaders and innovators."

“Our collaborative career programs aim to equip students with vital skills and insights, helping them navigate potential pathways in agriculture. Through interactive workshops, resources and hands-on experiences, students gain a deeper understanding of the roles that agriculture plays in everyday life and the career possibilities it offers.”

This Canada Career Month, we invite educators, students and parents to explore the myriad of career options available within the agriculture and agri-food sector. Together, we can foster a generation that not only understands but thrives in an industry that is essential to our economy and future sustainability.

For more information about Agriculture in the Classroom career programs and how to get involved, please visit www.thinkag.ca.

About AITC-C 

With a vision to create meaningful connections to agriculture and food, AITC-C is the national advocate for agriculture education, representing a collective of 10 provincial partner organizations who deliver agriculture education on the ground across Canada. AITC-C is the umbrella organization connecting the national network to facilitate sharing and collaboration and deliver accurate, balanced, and current resources. Visit www.aitc-canada.ca to learn more. 

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 For­ more information, contact: 

Kaylyn Whibbs
communications@aitc-canada.ca
705-929-8244