For The Media

AITC Media Centre

Thank you for your interest in Agriculture in the Classroom Canada (AITC-C).

We are a charitable organization, operating across the country delivering accurate, balanced and current, curriculum‐linked resources on the agriculture and food industry. Nine provinces are at the table including British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, New Brunswick, Nova Scotia, Prince Edward Island, and Newfoundland and Labrador. These member organizations are committed to a collective, cross Canadian effort and all have increased their teacher and student reach and effectiveness by being involved in the national organization.

Below you will see our brand guidelines. If you have additional questions, please feel free to contact us.

Media Kit

Annual Progress Report

Brand Guidelines

Media releases

Alberta’s Agriculture for Life Named as Newest AITC-C Member

Alberta’s Agriculture for Life Named as Newest AITC-C Member

(Winnipeg, Manitoba – April 24, 2019) In March 2019, Agriculture for Life was named as Agriculture in the Classroom Canada’s (AITC-C) newest provincial member, with CEO Luree Williamson joining AITC-C as Director. AITC-C represents nine dedicated provincial member organizations that deliver agriculture education to classrooms in their home provinces, those organizations also offer a representative who sits on AITC-C’s Board of Directors.

Agriculture for Life is an Alberta-based charitable organization dedicated to developing a stronger understanding and appreciation of agriculture and helping people to recognize its fundamental connection to life.

Read the full media release here (PDF).

Communications Manager Announced for AITC-C

Communications Manager Announced for AITC-C

(Ottawa, Ontario) On April 8, 2019, Agriculture in the Classroom-Canada (AITC-C) will welcome Kim Sabourin as its new Communications Manager, based in Ottawa.

Kim Sabourin, born in Calgary, Alberta and raised just west of Ottawa, has primarily worked in the not-for-profit sector in communication and community relations’ roles. Kim has worked in the field of International Education and is currently the Manager of Communications and Member Engagement with the Canadian Seed Trade Association (CSTA). CSTA is where Kim got her start in agriculture and where she truly developed her passion for food and advocating for agriculture. Through engaging with CSTA members, partners and stakeholders Kim developed an understanding of the industry and an appreciation for the critical work being done. While at CSTA, Kim has had the opportunity to manage their brand refresh, develop a new website for the Association, reimagine many communication tools and more. While it will be difficult for her to leave CSTA, Kim is very excited about the opportunity to join AITC-C.

Read the full media release here (PDF).

Canadian Agriculture Literacy Month 2019

Canadian Agriculture Literacy Month 2019

Annual Canadian Agriculture Literacy Month 2019 will reach over 40,000 students!

Headingley, MB, March 1, 2019 – Agriculture in the Classroom - Canada (AITC-C), representing nine provincial Agriculture in the Classroom organizations, will participate in the eighth annual Canadian Agriculture Literacy Month (CALM) in schools across Canada for the month of March.

CALM is a hands-on program that encourages children to learn about and celebrate Canada’s agriculture and food story in various ways, including reading books about farming and food, watching videos and meeting with farmers and others in the agriculture industry. Building an awareness for students about the connection they have to local farmers and the agriculture and food sector is what makes CALM so impactful.

Manager for thinkAG Career Initiative Announced

Manager for thinkAG Career Initiative Announced

This month, Agriculture in the Classroom-Canada (AITC-C) welcomed Shayla Hertz as its new thinkAG Career Initiative Manager. 

thinkAG is a national career initiative under AITC-C that provides students an opportunity to learn about the agriculture and food industry, explore various agricultural careers, and gain an understanding of the many education and employment opportunities available in the agri-food sector.

Canadian Educator Resource Matrix

Canadian Educator Resource Matrix

This exciting new online tool will be a “one-stop-shop” for teachers across Canada who are looking for agriculture education resources that will connect directly to their provincial curricula.  Teachers will be able to filter by grade, topic, and subject area to find the agriculture and food resources available to them to engage their students.  This matrix has been designed to provide teachers with the most accurate, balanced and current information regarding Canada’s agri-food sector, and it is free of charge for users. 

Download the Media Release (PDF)

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Media contact

Johanne Ross

Executive Director

Agriculture in the Classroom Canada

jross@aitc-canada.ca