For The Media

AITC Media Centre

Thank you for your interest in learning more about Agriculture in the Classroom Canada (AITC-C) and all the ways we create meaningful connections to agriculture and food for Canadian students. 
AITC-C is a charitable organization, operating across the country to deliver accurate, balanced, and current resources showcasing the agriculture and food industry. Our ten provincial member organizations are committed to a cross-Canadian effort to reach educators and students in every classroom in the country. This effort aims to provide programs and resources that bridge the knowledge gap about Canadian agriculture, create curiosity about agri-food careers, and help produce the next generation of informed consumers.
We are the national voice for agriculture education in Canada.
Please see below for our most current progress reports, brand guidelines, and media contact information. If you have additional questions, please feel free to contact us.


Media contact

Tracey Shelton

Communications Consultant

Agriculture in the Classroom Canada 

AITC-C wins big at Best of CAMA awards

AITC-C wins big at Best of CAMA awards, AITC-C Annual Progress Report recognized

AITC-C is ecstatic to announce we were awarded three Best of CAMA awards at the recent virtual event. 

The thinkAG website won the Website directed at the General Public category. The thinkAG website’s goal is to engage and inspire youth and beyond to consider a career in agriculture – no matter their interests or skills. In addition to our category, the thinkAG website won for Best in Show for all public facing communications. 

We’d like to thank Lesia Design and Digital for assisting our team in the creation of this website. 

Our 2020-2021 Annual Progress Report won in the Specialty Publications category. Our Annual Progress Report has gained more than 1400 page views, and outlines our collective national impact across our 10 provincial organizations. We are extremely proud of not only the report but the impact it reflects. 

We’d like to thank Arcana Creative for the creation of the stunning illustrations, and Kim Sabourin for her work and expertise. 

Canadian Agri-food Marketers Alliance (CAMA) is a national alliance connecting Canada’s agri-food marketers and communicators. The Best of CAMA is our industry’s annual showcase of creativity, marketing, and communications expertise.  

thinkAG to get students curious about futures in agri-food for Canada Career Month

thinkAG to get students curious about futures in agri-food for Canada Career Month

Agriculture in the Classroom Canada joins national career campaign this November

 Agriculture in the Classroom Canada (AITC-C), along with its 10 provincial members, is inspiring students to explore careers in agriculture and food this November for Canada Career Month, a national campaign initiated by the Canadian Career Development Foundation (CCDF). By putting agri-food careers into the spotlight through its thinkAG initiative, AITC-C hopes to get Canadian teens curious about the diversity of careers available in the sector and help close the labour shortage gap. 

To celebrate Career Month, AITC-C is releasing their new Career Case game, fully launching the interactive thinkAG website, and providing some sneak peeks at the upcoming Kareero app that will be available for download this spring. AITC-C is also spearheading a 30-Day thinkAG Challenge to classrooms and parents to empower students to learn that their diverse skillset, interests, and unique background is not only needed in the agriculture and food industry, but will help to provide them with a fulfilling career that can positively impact our country and world.  

“AITC-C and its thinkAG initiative is excited to be joining Canada Career Month for the first time ever! We want students to realize there is a place for them in the agriculture and food sector, and that they can find a meaningful career in the industry, whether or not they grew up in a farming environment,” said Shayla Hertz, AITC-C’s thinkAG manager. “Career Month is the perfect time to get these conversations happening in the classroom, around the dinner table, and on social media.” 

Beginning over 20 years ago, Career Month has been run by a collaborative group of career development professionals, educators, and organizations, and is celebrating 2021 with the inspiring theme, “it’s possible”.  Career Month runs from November 1st through November 30th. Follow along with #CareerMonth and #ItsPossible to learn how we can get Canadian students to thinkAG.

Read the full release here.

New interactive learning resource to bring  Guardians of the Grasslands to Canadian students

New interactive learning resource to bring Guardians of the Grasslands to Canadian students

AITC-C launches Guardians of the Grasslands in the Classroom

Agriculture in the Classroom Canada (AITC-C), along with its 10 provincial members, is excited to launch a teaching guide with interactive resources for Guardians of the Grasslands, a documentary that explores the role that cattle play in the survival of Canada’s vanishing grasslands ecosystem.

Through a funding partnership with the Canadian Cattlemen’s Foundation (CCF), Guardians of the Grasslands in the Classroom complements the 12-minute documentary through viewing and reflection questions, an online scavenger hunt, and a student-developed board game based on their investigative research. It also connects to further readings exploring the key topics of biodiversity, soil health, climate change, and land management.

“Guardians of the Grasslands in the Classroom is a curriculum-linked, purpose-driven opportunity for teachers and students to learn about and reflect on the endangered grasslands ecosystem in a way that fosters critical thinking and creativity,” said Melissa Galay, Education Specialist with AITC-C.

Most Canadians – let alone students – are not aware of the important role that cattle play in preserving and maintaining what remains of our country’s grasslands. Through the documentary and fun, interactive learning resources, students will learn how ranchers, conservationists, and others are working together towards protecting what is left the grasslands.

"By developing Guardians of the Grasslands in the Classroom as an educational resource, students across Canada will have the opportunity to learn about cattle's important role in preserving grassland ecosystems. We are proud to partner with Agriculture in the Classroom Canada to further showcase our industry's positive environmental story to youth across the country," said Bob Lowe, Chair of the Canadian Cattlemen’s Foundation.

Guardians of the Grasslands in the Classroom is targeted at Grades 7 to 11 students, and is available for free download on AITC-C’s Curriculum Connected Resource Matrix, found here.

The Guardians of the Grasslands documentary is available for public viewing here.

AITC-C launches connectAG to showcase farmers & their farms in all 10 provinces

AITC-C launches connectAG to showcase farmers & their farms in all 10 provinces

AITC-C is excited to release its newest curriculum-linked teaching tool, connectAG.

The interactive, online resource aims to support students’ understanding of where and how our food is produced, while also examining the challenges and opportunities producers face. The resource examines farms from all Canadian provinces and enables students to learn about agricultural commodities from many farmers, allowing them to make links to our food system.

“We are looking forward to teachers and students diving into this e-learning resource and exploring what agriculture looks like across the country,” said Melissa Galay, AITC-C’s Education Specialist. “Agriculture and food production is so unique in each province, and this resource tells part of that diverse food story through interactive elements.”

The free, bilingual resource is geared at Grades 7 to 9 and is available for Canadian teachers to bring into their classrooms, as well as for parents and students for at-home learning. The French version will be available later this week. 

connectAG is accessible on our Curriculum Connected Resource Matrix, found here.

AITC-C joins Will Power campaign to promote legacy giving

AITC-C joins Will Power campaign to promote legacy giving

AITC-C is joining together with Will Power to empower Canadians to view their Will as more than just a legal document, but a powerful tool to support charities and grow your legacy. 

Teaming up with fellow charities, financial advisors and legal professionals across the country, we are excited to show how supporting organizations like AITC in your Will can be an impactful way to become a champion for agriculture education. 

A Legacy Gift is a powerful way to share your commitment to agriculture education in Canada as it will provide student interactions that inspire a lifelong connection and understanding of food and where it comes from. Investing in agriculture education today will help empower consumers and inspire leaders of tomorrow!

Through this national movement, Will Power is educating Canadians on the power they have to make a difference through their Wills and is sharing information on common myths surrounding gifts in Wills and the potential tax benefits for legacy giving. 

“Many donors believe that they can’t support both their loved ones and their favourite cause with their Will. The truth is, just a small percentage of your estate left to charity can have a big impact, while still leaving the majority for loved ones.” 

If you are interested in learning how you can ‘Grow Your Legacy with AITC-C’, please visit