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AITC Media Centre

Thank you for your interest in learning more about Agriculture in the Classroom Canada (AITC-C) and all the ways we create meaningful connections to agriculture and food for Canadian students. 
AITC-C is a charitable organization, operating across the country to deliver accurate, balanced, and current resources showcasing the agriculture and food industry. Our ten provincial member organizations are committed to a cross-Canadian effort to reach educators and students in every classroom in the country. This effort aims to provide programs and resources that bridge the knowledge gap about Canadian agriculture, create curiosity about agri-food careers, and help produce the next generation of informed consumers.
We are the national voice for agriculture education in Canada.
Please see below for our most current progress reports, brand guidelines, and media contact information. If you have additional questions, please feel free to contact us.


Media contact

Tracey Shelton

Communications Consultant

Agriculture in the Classroom Canada 

AITC-Canada and Farm & Food Care release new edition of the Real Dirt on Farming in the Classroom

May 22, 2024 (Winnipeg, MB) – Agriculture in the Classroom Canada (AITC-C) and Farm & Food Care (FFC) are pleased to release the next edition of The Real Dirt on Farming in the Classroom e-learning resource. This innovative partnership aims to provide Grade 7-12 students across Canada with the opportunity to explore key topics related to the agriculture and food industry.

Designed as a comprehensive educational tool, The Real Dirt on Farming in the Classroom offers students the chance to engage with a wide range of topics, including the diverse individuals working in the agriculture and food industry, sustainable farming practices, the impact of climate change on agriculture, innovations in the field, animal welfare and much more. 

Through multimedia content, interactive modules and case studies, students will have the chance to delve into the complexities of modern agriculture while gaining valuable insights into the importance of sustainable food production. 

“Our partnership with Farm & Food Care has allowed us to create a dynamic educational resource to inspire and educate the next generation of agricultural leaders,” said Mathieu Rouleau, Executive Director of AITC-C. “By providing students with access to accurate and engaging information about agriculture and food production, we can empower them to make informed food choices.” 

“We’re so pleased to be able to work with AITC-C on this project. We’re often asked by educators about how they can use our publication in their classrooms, but that’s not Farm & Food Care’s expertise. Using AITC-C’s national network ensures that this award-winning resource reaches a much broader audience,” said Kelly Daynard, Executive Director of Farm & Food Care Ontario.

First developed in 2021, this resource accompanied the fifth edition of The Real Dirt on Farming (RDOF) magazine. With the help of AITC-C’s provincial member organizations, this new e-learning resource will be available digitally along with the digital sixth edition of the RDOF magazine to classrooms across Canada.

Agriculture in the Classroom Announces Winner of New National Program

May 16, 2024 (Winnipeg, MB) – Adventurous Grades 6 to 8 classes across Canada embarked on an exciting sustainability journey this spring as the first explorers in Agriculture in the Classroom Canada’s (AITC-C) new Mission Explorium competition. 

Mission Explorium, which launched on February 19 and wrapped up in late April, challenged students from coast to coast to build a sustainable community after landing on a deserted island. Four weeks of cross-curricular activities engaged classes to work together to complete a quest each week that included work in science, math, language arts, visual arts and careers. Provincial winners took on one further challenge in the quest to become the national champion. 

Congratulations to Jaime Finlay’s Grade 8 class at Wawota Parkland School in Wawota, Saskatchewan for winning the inaugural Mission Explorium competition. 

 A panel of agriculture industry judges awarded top honours and a $750 cash prize to the Voyagers of the SS Finlay in a very tight competition. The judges were impressed by the Voyagers of the SS Finlay’s creativity, depth of development of their island in areas such as sustainability, culture and food, and their innovative storyline.  

“At Agriculture in the Classroom Canada, we are always looking for new ways to cultivate curiosity about agriculture,” says Mathieu Rouleau, Executive Director of AITC-C. “Mission Explorium is a fun and interactive way to engage students across Canada to work together and learn about where their food comes from and the importance of agriculture in any society.”

 A total of 215 classes from BC to the Maritimes and Northern Canada participated in the inaugural Mission Explorium competition. The feedback from the teachers and students who participated in the first edition of the program will be used to refine and enhance the competition for the next round, which is expected to launch in early 2025. Funding for the development of Mission Explorium was generously provided by contributions from Agriculture and Agri-Food Canada.

AITC Canada Launches Season 3 of the Great Canadian Farm Tour

April 11, 2024 (Winnipeg, MB) – Agriculture in the Classroom Canada (AITC-C) and its 10 provincial members are taking students on virtual tours of farms and growing operations in every province this spring with Season 3 of the Great Canadian Farm Tour (GCFT).

This year, the season kicks off with a tour to an alpaca farm in Ontario on April 11 and includes tour stops through the month of May to explore vertical farming in BC, see a cricket operation in Manitoba, learn about greenhouse operations in Quebec and Nova Scotia and experience oyster farming in PEI. There is something new for everyone to learn about Canada’s rich agriculture story from coast to coast.

“Over the past two seasons, we have virtually travelled coast to coast visiting farms in each province with our provincial partners and there is still so much to explore thanks to Canada’s amazing agriculture industry,” says Mathieu Rouleau, Executive Director of AITC-C. “The tours are a unique way to connect students with farmers to experience what it’s like on farms across Canada and learn more about the important role agriculture plays in our lives every day.”

Launched in March 2022 to celebrate Canadian Agriculture Literacy Month (CALM), the GCFT has created over 840,000 student experiences with 21 virtual farm tours over the last two years. The GCFT provides the opportunity for students and educators to connect and interact with Canadian farmers and food processors, who are eager to tell their stories of how they are working to produce safe, nutritious, and sustainable food.   

FCC is the presenting partner for the GCFT and a valued supporter of AITC-C.

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AITC-Canada Partners with CropLife Canada to Develop Resources for Educators

April 9, 2024 (Winnipeg, MB) – Agriculture in the Classroom Canada (AITC-C) has partnered with CropLife Canada to develop three curriculum-linked resources for educators and students across the country. 

 The interactive and engaging resources aim to help Grade 10 and 11 students explore some of the realities of modern farming by seeing what it takes to successfully grow carrots, turnips and potatoes. The resources draw on CropLife Canada’s Real Farm Lives documentary web series, which was created to showcase the work and lives of farm families across the country. Season 3 of Real Farm Lives, which the resources are focused on, features the McKenna family from Prince Edward Island, who are deeply committed to growing high-quality food for their family and families across the country while leaving the land in better condition for the next generation. 

 “Teachers play an instrumental role in shaping the future of our next generation by guiding students towards a deeper understanding and appreciation of the vital role agriculture has to play in our lives,” said Mathieu Rouleau, Executive Director of AITC-C. “By fostering a deeper understanding of our agriculture and food system, we empower students to become informed citizens and stewards of our planet’s future.”

 AITC-C and CropLife Canada both believe in providing accurate, balanced and current information to educators to promote agriculture education in Canadian classrooms. Resources like these help students build knowledge around key ideas such as food preparation, food waste and crop protection. 

Click for the full release. 

Canadian Agriculture Literacy Month Celebrates Agriculture In Classes Across Canada

March 1, 2024 (Winnipeg, MB) – Agriculture in the Classroom Canada (AITC-C) and its 10 provincial partners are celebrating agriculture in classrooms across the country this month during the 13th annual Canadian Agriculture Literacy Month (CALM).  

With the goal of connecting students with farmers and other agriculture industry professionals, CALM is a national celebration every March to share Canada’s rich agriculture and food story with students from K to 12. AITC organizations in each province will offer uniquely different activities aimed at helping students learn about agriculture in an interactive and engaging way.  

“We want to cultivate curiosity and encourage students to learn more about where their food comes from,” says Mathieu Rouleau, Executive Director of AITC-C. “CALM is a great opportunity to connect students with agriculture and share Canada’s amazing agriculture and food story.” 

A new storybook, All The Farmers You Will Know, will be introduced to younger students during CALM. Written by WS Marketing, it highlights the wonders of the modern farm and the farmers and families who work and live on them. Youth are encouraged to visit to use an interactive new video tool to see themselves in a career in agriculture and food.  

Last year, AITC partners from coast to coast created over 184,000 student experiences during CALM. Hundreds of industry volunteers will visit classes across Canada again this March to share presentations, activities and personal stories to help students learn more about agriculture.  Cargill is the presenting partner for CALM and a valued supporter of AITC-C.