For The Media

AITC Media Centre

Thank you for your interest in learning more about Agriculture in the Classroom Canada (AITC-C) and all the ways we create meaningful connections to agriculture and food for Canadian students. 
AITC-C is a charitable organization, operating across the country to deliver accurate, balanced, and current resources showcasing the agriculture and food industry. Our ten provincial member organizations are committed to a cross-Canadian effort to reach educators and students in every classroom in the country. This effort aims to provide programs and resources that bridge the knowledge gap about Canadian agriculture, create curiosity about agri-food careers, and help produce the next generation of informed consumers.
We are the national voice for agriculture education in Canada.
Please see below for our most current progress reports, brand guidelines, and media contact information. If you have additional questions, please feel free to contact us.


Media contact

Tracey Shelton

Communications Consultant

Agriculture in the Classroom Canada 

Founding Executive Director stepping back from AITC-C

Founding Executive Director stepping back from AITC-C
Join us in wishing Ross well on her future endeavors.

(Headingley, MB) - January 31st, 2023 Please join the Board of Directors of Agriculture in the Classroom – Canada in extending best wishes to Johanne Ross, who will step back from AITC-C after seven years as the Founding Executive Director of our organization. Her final day of work will be February 9, 2023.

Johanne was instrumental to the establishment and growth of our fledgling national organization. Among her many accomplishments, she raised the profile of Agriculture in the Classroom at the national level and secured significant financial support from Agriculture and Agri-food Canada as well as many sector partners, to support our critical mission of creating agriculture and food literate citizens. Johanne came to our organization after 16 years as the Executive Director of Agriculture in the Classroom in Manitoba, her home province. In 2021, she was inducted in the Canadian Agricultural Hall of Fame in recognition of her contributions to the Canadian agriculture and food sector.

The Board thanks Johanne for her many years of dedicated service. We wish her well in her future endeavours!


For­ more information, contact:

Rebecca Sooksom, Board Chair

Agriculture in the Classroom Canada

(902) 956-4665


Laura Newcombe, Communications Coordinator

Agriculture in the Classroom Canada

(902) 856-0851