For The Media

AITC Media Centre

Thank you for your interest in learning more about Agriculture in the Classroom Canada (AITC-C) and all the ways we create meaningful connections to agriculture and food for Canadian students. 
AITC-C is a charitable organization, operating across the country to deliver accurate, balanced, and current resources showcasing the agriculture and food industry. Our ten provincial member organizations are committed to a cross-Canadian effort to reach educators and students in every classroom in the country. This effort aims to provide programs and resources that bridge the knowledge gap about Canadian agriculture, create curiosity about agri-food careers, and help produce the next generation of informed consumers.
We are the national voice for agriculture education in Canada.
Please see below for our most current progress reports, brand guidelines, and media contact information. If you have additional questions, please feel free to contact us.


Catch up with The Cultivator

There is always something happening with AITC-C! Whether it's a new resource or an exciting initiative launch, we strive to ensure all our stakeholders, partners, and friends are informed of the latest news.

Our quarterly newsletter, The Cultivator, is one of our favourite ways to connect with our follows and share organizational news, new resources, events, and more. Take a look back at past newsletters:

Media contact

Laura Newcombe

Communications Coordinator

Agriculture in the Classroom Canada 

Canada Career Month: A perfect time for youth to thinkAG

Canada Career Month: A perfect time for youth to thinkAG
Agriculture in the Classroom Canada joins national career campaign again this November

(Headingley, MB)  Agriculture in the Classroom Canada (AITC-C), along with its collective of 10 provincial members, is inspiring students to explore careers in agriculture and food this November for Canada Career Month, a national campaign initiated by the Canadian Career Development Foundation (CCDF). By putting agri-food careers into the spotlight through its thinkAG initiative, AITC-C hopes to get Canadian teens curious about the diversity of careers available in the sector and help close the labour shortage gap.

This year’s Career Month celebrations include the launch of AITC-C’s new Kareero app, the release of an online instructional support guide for teachers for the career exploration game Career Case, and a 30-Day thinkAG Challenge for teachers and students.

AITC-C is also launching a new campaign during Canada Career Month called ‘I Am Agriculture’. Encouraging those in the agriculture and food industry to share the important role they play in this vital sector with #IAmAgriculture. Young people deserve to know that whatever their passions or interests are, agriculture will welcome them and has workplaces they can thrive in.

Read more here.