For The Media

AITC Media Centre

Thank you for your interest in learning more about Agriculture in the Classroom Canada (AITC-C) and all the ways we create meaningful connections to agriculture and food for Canadian students. 
AITC-C is a charitable organization, operating across the country to deliver accurate, balanced, and current resources showcasing the agriculture and food industry. Our ten provincial member organizations are committed to a cross-Canadian effort to reach educators and students in every classroom in the country. This effort aims to provide programs and resources that bridge the knowledge gap about Canadian agriculture, create curiosity about agri-food careers, and help produce the next generation of informed consumers.
We are the national voice for agriculture education in Canada.
Please see below for our most current progress reports, brand guidelines, and media contact information. If you have additional questions, please feel free to contact us.


Media contact

Tracey Shelton

Communications Consultant

Agriculture in the Classroom Canada 

Canadian Agriculture Literacy Month continues to bring innovative learning experiences to students through agri-food connections

Canadian Agriculture Literacy Month continues to bring innovative learning experiences to students through agri-food connections

Flagship program from Agriculture in the Classroom Canada celebrates 11 years by launching The Great Canadian Farm Tour

Headingley, MB - March 1, 2022 – Canadian Agriculture Literacy Month is back this March, bringing agriculture and food learning experiences to students across Canada. The celebrated flagship event from Agriculture in the Classroom Canada and its 10 provincial members offers hands-on activities and programs for students that help them learn about, understand, and appreciate Canada’s agriculture and food story.

Keeping with the theme ‘Our Food, Our Story’, AITC-C is excited to premiere The Great Canadian Farm Tour, a month-long, virtual field trip for educators and students to connect with real farmers across Canada and learn about the diversity of commodities they produce. This eleven-stop tour features a range of farms – from dairy to aquaculture to maple syrup – and is integrated with interactive learning opportunities and in-classroom, curriculum-linked resources.

“Over the last 11 years, CALM has become a staple learning experience in classrooms across Canada and continues to encourage curiosity, connection and a life-long learning about agriculture and food,” says Johanne Ross, Executive Director of AITC-C. “Collectively, AITC-C and all ten of our provincial members work to provide interesting and engaging experiences to foster inspiration and motivation for students to discover their role in the agri-food system.”

Learn more here.

New scholarship inspires youth to think agriculture for a sustainable future career

New scholarship inspires youth to think agriculture for a sustainable future career

Agriculture in the Classroom Canada and Dairy Farmers of Canada join forces to provide scholarship opportunity to youth nation-wide  

Headingly, MB - February 22, 2022 – Agriculture in the Classroom Canada (AITC-C) and Dairy Farmers of Canada (DFC) are celebrating Canada’s Agriculture Day with the announcement of an exciting joint effort: the DFC Here for Tomorrow Scholarship, powered by thinkAG.  

Open to students in grades 10-12 across Canada, this scholarship aims to invigorate and equip the next generation with the understanding and belief that they have the power to make informed, sustainable food choices and career decisions.  

Fueled by AITC-C’s career exploration initiative, thinkAG - the scholarship directly connects students with the multitude of important roles and professions that exist within the agriculture and food sector, helping them recognize how their interests and skills can be utilized in this evolving industry.  

Learn more here.

G3 Grow Beyond Scholarship Returns in 2022

G3 Grow Beyond Scholarship Returns in 2022

 The G3 Grow Beyond Scholarship is back and open for applications from bright young Canadian students with a vision for the future of agriculture.

In partnership with Agriculture in the Classroom Canada (AITC-C), G3 launched the scholarship in 2020 and awarded it again last year. The 2022 edition will again include 6 scholarships of $4,000 each for post-secondary studies in any discipline, plus $1,000 for each of the winners’ high schools to further encourage innovation.

Applicants are required to submit a 2-to-4-minute video essay describing their idea for innovation in agriculture and how their studies will help achieve it. All the applicants’ videos will be posted on the scholarship website where visitors can cast a vote for their favourite. Winners will be chosen based partially on votes received, and the decisions of a panel of judges. Last year’s winners were announced during a live Facebook event.

"We are excited to be heading into the third year of the G3 Grow Beyond Scholarship program. It is so important for youth to get curious about agriculture and food, and to share their bright ideas for the future of technology and innovation in Canada.," said Melissa Galay, Education Specialist for AITC-C. "We are grateful for the support from G3 to be able to offer these scholarships as financial support for six students heading to their first year of post-secondary education in the fall of 2022."

The scholarship is available across Canada, except Québec. For full details on the G3 Grow Beyond Scholarship, and to apply, visit

AITC-C Executive Director, Johanne Ross, inducted into Canadian Agricultural Hall of Fame

AITC-C Executive Director, Johanne Ross, inducted into Canadian Agricultural Hall of Fame

On Sunday November 21st, AITC-C leader Johanne Ross was officially inducted into the Canadian Agricultural Hall of Fame. Our organization was extremely honoured to be able to celebrate Johanne and all of her various accomplishments over the years with her family and friends.  

After graduating from University of Manitoba with a degree in Agriculture and spending several years in the agri-food sector, Johanne joined Agriculture in the Classroom Manitoba as Executive Director in 2000. She grew AITC-M from a “one-women show” to a thriving organization. In 2015, she shifted to a national focus leading the development of AITC Canada as a cross-country effort to bring ag education into every classroom, inspiring every student. 

Johanne is a proud community booster where she and her family live on their farm near Minnedosa, Manitoba. She has served on countless boards and committees, and is a driving force who has inspired hundreds of partnerships and collaborations for AITC and beyond. 

All of this, combined with her genuine passion and enthusiasm for sharing Canada’s agriculture and food story, have made her a champion for agriculture education for more than 20 years. This induction into the CAHF celebrates the lasting legacy of not only her leadership, but the importance of agriculture education to all Canadians. 

AITC-C wins big at Best of CAMA awards

AITC-C wins big at Best of CAMA awards, AITC-C Annual Progress Report recognized

AITC-C is ecstatic to announce we were awarded three Best of CAMA awards at the recent virtual event. 

The thinkAG website won the Website directed at the General Public category. The thinkAG website’s goal is to engage and inspire youth and beyond to consider a career in agriculture – no matter their interests or skills. In addition to our category, the thinkAG website won for Best in Show for all public facing communications. 

We’d like to thank Lesia Design and Digital for assisting our team in the creation of this website. 

Our 2020-2021 Annual Progress Report won in the Specialty Publications category. Our Annual Progress Report has gained more than 1400 page views, and outlines our collective national impact across our 10 provincial organizations. We are extremely proud of not only the report but the impact it reflects. 

We’d like to thank Arcana Creative for the creation of the stunning illustrations, and Kim Sabourin for her work and expertise. 

Canadian Agri-food Marketers Alliance (CAMA) is a national alliance connecting Canada’s agri-food marketers and communicators. The Best of CAMA is our industry’s annual showcase of creativity, marketing, and communications expertise.