For The Media

AITC Media Centre

Thank you for your interest in learning more about Agriculture in the Classroom Canada (AITC-C) and all the ways we create meaningful connections to agriculture and food for Canadian students. 
 
AITC-C is a charitable organization, operating across the country to deliver accurate, balanced, and current resources showcasing the agriculture and food industry. Our ten provincial member organizations are committed to a cross-Canadian effort to reach educators and students in every classroom in the country. This effort aims to provide programs and resources that bridge the knowledge gap about Canadian agriculture, create curiosity about agri-food careers, and help produce the next generation of informed consumers.
 
We are the national voice for agriculture education in Canada.
 
Please see below for our most current progress reports, brand guidelines, and media contact information. If you have additional questions, please feel free to contact us.

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Media contact

Tracey Shelton

Communications Consultant

Agriculture in the Classroom Canada

tshelton@aitc-canada.ca 

AITC-Canada celebrates successful national programs and launches search for new Executive Director

June 8, 2023 (Headingley, MB) – Agriculture in the Classroom Canada (AITC-C) and its member organizations provided almost 600,000 student learning experiences from March to May through programs and initiatives across the country. With a vision to create meaningful connections to agriculture and food, AITC-C is the national advocate for agriculture education, representing a collective of 10 provincial member organizations who deliver agriculture education on the ground across Canada.   

During Canadian Agriculture Literary Month (CALM) in March, 1,040 volunteers helped 3,200 teachers in 2,100 schools provide 185,000 student experiences across Canada, expanding their understanding of agriculture through classroom presentations, activities and resources. In April and May, the Great Canadian Farm Tour, a series of virtual farm tours highlighting agriculture in each of the 10 provinces, created more than 399,000 student experiences with over 1,600 teachers registered to participate.

“It’s more important than ever to inspire the next generation to care about the food they eat and where it comes from,” says Rebecca Sooksom, Chair of AITC-C and member of AITC-Nova Scotia. “Thanks to our amazing volunteers, supportive partners and staff, we are reaching more students each year and bringing agriculture into classrooms across Canada.”

Read more here.

Agriculture in the Classroom Canada celebrates Canadian Agriculture Literacy Month with the announcement of $953K in funding from AAFC

Agriculture in the Classroom Canada celebrates Canadian Agriculture Literacy Month with the announcement of $953K in funding from AAFC

Ottawa, Ontario – March 23, 2023 – Technology and youth go hand in hand. Agriculture in the Classroom Canada (AITC-C) helps students discover their passion for agriculture and empowers them to explore career paths in our industry. The use of technology and digital platforms is critical for this outreach, which is why AITC-C is pleased to announce the roll-out of its new digital agriculture awareness campaign, with funding support from Agriculture and Agri-Food Canada (AAFC).

Today, AITC-C welcomed Agriculture and Agri-Food Minister, the Honourable Marie-Claude Bibeau, to the Canada Agriculture and Food Museum in Ottawa. Minister Bibeau announced funding of up to $953,260 over two years under the AgriCommunication Program for AITC’s new campaign that will inform and excite the next generation of Canada’s big thinkers, decision-makers and leaders in agriculture.

“Young people are key to ensuring future success of the agricultural sector. We must help them discover vast career possibilities from a young age. I applaud the incredible work that Agriculture in the Classroom is doing to connect tomorrow’s leaders to the agriculture and agri-food sector and spark interest in this important work.” – The Honourable Marie-Claude Bibeau, Minister of Agriculture and Agri-Food

Read more here.

Canadian Agriculture Literacy Month connects students with their food through innovative learning experiences

Canadian Agriculture Literacy Month connects students with their food through innovative learning experiences

The Agriculture in the Classroom National Collective celebrates 12 years of their flagship program by providing activities from coast-to-coast

Headingley, MB - Most people eat multiple times every single day. Each bite is connected to agriculture, whether they realize it or not.

This March will mark the 12th year of Canadian Agriculture Literacy Month (CALM). The Agriculture in the Classroom (AITC) National Collective is passionate about offering hands-on activities and programs for students so they can realize, understand, and  engage with their own connections to agriculture.

“For more than a decade, Canadian Agricultural Literacy Month has given us an opportunity to celebrate our connections - as Canadians - to agriculture,” said Rebecca Sooksom, chair, AITC-C. “Linking students with food producers helps keep that connection strong so the next generation of Canadians knows not only where their food comes from, but also the importance of the sector to our communities from coast to coast.” 

Each AITC member organization offers its own learning opportunities to students in their respective province, including reading challenges, contests, videos, classroom presentations, and ag resource kits. Some of these include: seed kits, launching new resources, and in class visits from agriculture industry professionals.

“Canada’s Agriculture Literacy Month is an excellent opportunity to show young people where our food comes from, as well as the essential and fascinating work of those who produce it. Thanks to partners like Agriculture in the Classroom Canada, we can provide teachers with tools, programs and teaching materials to help entice the next generation to choose one of many career options available within the agriculture and agri-food sector,” said Honourable Marie-Claude Bibeau, Minister of Agriculture and Agri-Food. 

Although AITC offers resources and programs year-round, it takes extra pride during the month of CALM, as hundreds of ag-proud volunteers sign up to give of their time to meet with students from coast to coast. In 2022, CALM provided more than 137,000 student experiences with agriculture and food in all ten Canadian provinces. Together with its supporting partners Cargill and Agriculture and Agri-Food Canada's Canadian Agricultural Partnership, AITC will expand its reach and get closer to its vision of having agriculture in every classroom, inspiring every student.

“We are honoured to continue our support for CALM and its mission of educating communities on how their food is produced, connecting farmers to the families they feed,” said Jeff Vassart, President, Cargill Canada. “This work is vital in introducing a whole new generation to the vast world of agriculture and the many roles that Canadians play in feeding the world in a safe, responsible and sustainable way.”

For more information about CALM , please visit aitc-canada.ca/calm. Follow along on social media:  #CALM23   #OurFoodOurStory 

Five $3,000 scholarships available for youth to think agriculture for a sustainable future

Five $3,000 scholarships available for youth to think agriculture for a sustainable future

Agriculture in the Classroom Canada and Dairy Farmers of Canada join forces for a second year to provide an enhanced scholarship opportunity to youth nationwide

(Headingley, MB) With a successful inaugural scholarship launch under their belts, Agriculture in the Classroom Canada (AITC-C) and Dairy Farmers of Canada (DFC) are thrilled to offer the DFC Here for Tomorrow Scholarship, powered by thinkAG, again in 2023. 

In its pilot year, the scholarship received 42 applications from coast to coast, and had multiple teachers participate in the classroom project. Drawing on the excellent submissions from year one, DFC and AITC-C have increased the number of award recipients from two to five, and raised winnings from $2,500 to $3,000 per student. By expanding the scholarship offering, DFC and AITC-C hope to support more students as they continue their education journeys. 

Open to Canadian students in Grades 10-12 (Secondary 4-5 in Quebec), this scholarship aims to invigorate and equip the next generation with the understanding and belief that they have the power to make informed, sustainable food choices and career decisions.

Read more here.

Founding Executive Director stepping back from AITC-C

Founding Executive Director stepping back from AITC-C

Join us in wishing Ross well on her future endeavors.

(Headingley, MB) - January 31st, 2023 Please join the Board of Directors of Agriculture in the Classroom – Canada in extending best wishes to Johanne Ross, who will step back from AITC-C after seven years as the Founding Executive Director of our organization. Her final day of work will be February 9, 2023.

 

Johanne was instrumental to the establishment and growth of our fledgling national organization. Among her many accomplishments, she raised the profile of Agriculture in the Classroom at the national level and secured significant financial support from Agriculture and Agri-food Canada as well as many sector partners, to support our critical mission of creating agriculture and food literate citizens. Johanne came to our organization after 16 years as the Executive Director of Agriculture in the Classroom in Manitoba, her home province. In 2021, she was inducted in the Canadian Agricultural Hall of Fame in recognition of her contributions to the Canadian agriculture and food sector.

 

The Board thanks Johanne for her many years of dedicated service. We wish her well in her future endeavours!

 

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For­ more information, contact:

 

Rebecca Sooksom, Board Chair

Agriculture in the Classroom Canada

rebecca.sooksom@novascotia.ca

(902) 956-4665

 

Laura Newcombe, Communications Coordinator

Agriculture in the Classroom Canada

lnewcombe@aitc-canada.ca

(902) 856-0851

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