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AITC Media Centre

Thank you for your interest in learning more about Agriculture in the Classroom Canada (AITC-C) and all the ways we create meaningful connections to agriculture and food for Canadian students. 
 
AITC-C is a charitable organization, operating across the country to deliver accurate, balanced, and current resources showcasing the agriculture and food industry. Our ten provincial member organizations are committed to a cross-Canadian effort to reach educators and students in every classroom in the country. This effort aims to provide programs and resources that bridge the knowledge gap about Canadian agriculture, create curiosity about agri-food careers, and help produce the next generation of informed consumers.
 
We are the national voice for agriculture education in Canada.
 
Please see below for our most current progress reports, brand guidelines, and media contact information. If you have additional questions, please feel free to contact us.

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Media Kit

2023-2024 Annual Progress Report

Media releases

Two Million Strong: Agriculture in the Classroom Canada Builds National Leadership for the Next Chapter

Two Million Strong: Agriculture in the Classroom Canada Builds National Leadership for the Next Chapter

Winnipeg, MB – Agriculture in the Classroom Canada (AITC-C) is proud to announce the formation of its new Board of Directors. This milestone marks the next chapter in the family of organizations' extraordinary growth, now reaching more than two million students annually across Canada.

Over the past decade, AITC-C and its ten provincial member organizations have expanded programs, strengthened partnerships, and built a movement to ensure every young Canadian understands where their food comes from and the vital role agriculture plays in our economy, environment, and communities. Growth has created new opportunities and new responsibilities, and today AITC-C is embracing them with renewed vision and energy.

Read the full release.

Young Minds, Big Ideas: Saskatoon Students Crowned National Champs in Mission Explorium’s Agriculture and Food Challenge

May 1, 2025 | Winnipeg, MB - This spring, Grades 6 to 8 classes across Canada embarked on an exciting adventure in sustainability as part of Agriculture in the Classroom Canada’s (AITC-C) Mission Explorium. Designed to ignite curiosity, problem solving, and teamwork, this nationwide program challenged students to create a sustainable community after landing on a deserted island.

Launched on February 17 and concluding in late April, Mission Explorium offered dynamic, cross-curricular activities combining science, math, language arts, visual arts, and career studies with the goal of building agriculture and food literacy. Students worked collaboratively to complete quests, applying critical thinking and problem-solving skills to compete for regional wins and the chance to vie for national glory.

AITC-C is thrilled to congratulate Kelli Fredlund's grade 7/8 class at James L. Alexander School from Saskatoon School District 13 in Saskatoon, on claiming top honors in the inaugural competition. Over 225 classes from British Columbia to the Maritimes and Northern Canada participated in Mission Explorium, showcasing incredible creativity, problem solving, and teamwork. The class dazzled a panel of agriculture and educator industry judges with their extraordinary imagination and innovative designs. From crafting an intricate sustainable food system to their artistic renderings, the class demonstrated an exceptional ability to think outside the box and bring their island vision to life. Their creativity shone through in every detail, making their submission a standout among a sea of talented contenders. The class was awarded an indoor garden generously donated by Plantaform for their inspiring achievement. To see their winning video, visit https://youtu.be/wr7-2rGNHLA.

We are proud to also recognize the outstanding efforts of the Class of A. Rheault from Carman Collegiate, Manitoba, and the Class of V. Hussey from Bayview Academy, Newfoundland and Labrador, with an Honourable Mention in the Mission Explorium Challenge. Both classes demonstrated exceptional creativity, scientific inquiry, and collaborative spirit, standing out among entries from across the country. Their innovative approaches and dedication to exploration exemplify the values at the heart of Mission Explorium, and we commend these students and their educators for their inspiring contributions to this year’s national competition.

Agriculture in the Classroom Canada and Dairy Farmers of Canada  announce 2023 scholarship recipients

Agriculture in the Classroom Canada and Dairy Farmers of Canada announce 2023 scholarship recipients

Five students selected to receive a total of $15,000

(Headingly, MB) - Agriculture in the Classroom Canada (AITC-C), a Canadian charitable organization with a vision to bring agriculture to every classroom, and Dairy Farmers of Canada (DFC), the voice of Canadian dairy farmers, are proud to announce the winners of the DFC Here for Tomorrow Scholarship, powered by thinkAG.

Over 110 submissions were received this year from across the country, an increase by over 50% from year 1. The 2023 scholarship recipients are:

- Lena Park: Grade 11 student from British Columbia (Visual Arts piece on The Three Sisters)

- Victoria Pitsiaeli: Grade 12 student from British Columbia (Video- Setting her sights on being an Agronomist)

- Olivia Szerepi: Grade 11 student from Ontario (Written Essay on caring for those who care for us)

- Calvin Cao: Grade 12 student from Ontario (Video on the AI future of Pest-Busting)

- Edward Sy: Grade 12 student from Ontario (Written essay on Biotechnologists being the Guardians of Sustainability)

Read more.

AITC-Canada celebrates successful national programs and launches search for new Executive Director

June 8, 2023 (Headingley, MB) – Agriculture in the Classroom Canada (AITC-C) and its member organizations provided almost 600,000 student learning experiences from March to May through programs and initiatives across the country. With a vision to create meaningful connections to agriculture and food, AITC-C is the national advocate for agriculture education, representing a collective of 10 provincial member organizations who deliver agriculture education on the ground across Canada.   

During Canadian Agriculture Literary Month (CALM) in March, 1,040 volunteers helped 3,200 teachers in 2,100 schools provide 185,000 student experiences across Canada, expanding their understanding of agriculture through classroom presentations, activities and resources. In April and May, the Great Canadian Farm Tour, a series of virtual farm tours highlighting agriculture in each of the 10 provinces, created more than 399,000 student experiences with over 1,600 teachers registered to participate.

“It’s more important than ever to inspire the next generation to care about the food they eat and where it comes from,” says Rebecca Sooksom, Chair of AITC-C and member of AITC-Nova Scotia. “Thanks to our amazing volunteers, supportive partners and staff, we are reaching more students each year and bringing agriculture into classrooms across Canada.”

Read more here.

Agriculture in the Classroom Canada celebrates Canadian Agriculture Literacy Month with the announcement of $953K in funding from AAFC

Agriculture in the Classroom Canada celebrates Canadian Agriculture Literacy Month with the announcement of $953K in funding from AAFC

Ottawa, Ontario – March 23, 2023 – Technology and youth go hand in hand. Agriculture in the Classroom Canada (AITC-C) helps students discover their passion for agriculture and empowers them to explore career paths in our industry. The use of technology and digital platforms is critical for this outreach, which is why AITC-C is pleased to announce the roll-out of its new digital agriculture awareness campaign, with funding support from Agriculture and Agri-Food Canada (AAFC).

Today, AITC-C welcomed Agriculture and Agri-Food Minister, the Honourable Marie-Claude Bibeau, to the Canada Agriculture and Food Museum in Ottawa. Minister Bibeau announced funding of up to $953,260 over two years under the AgriCommunication Program for AITC’s new campaign that will inform and excite the next generation of Canada’s big thinkers, decision-makers and leaders in agriculture.

“Young people are key to ensuring future success of the agricultural sector. We must help them discover vast career possibilities from a young age. I applaud the incredible work that Agriculture in the Classroom is doing to connect tomorrow’s leaders to the agriculture and agri-food sector and spark interest in this important work.” – The Honourable Marie-Claude Bibeau, Minister of Agriculture and Agri-Food

Read more here.

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