For The Media

AITC Media Centre

Thank you for your interest in learning more about Agriculture in the Classroom Canada (AITC-C) and all the ways we create meaningful connections to agriculture and food for Canadian students. 
 
AITC-C is a charitable organization, operating across the country to deliver accurate, balanced, and current resources showcasing the agriculture and food industry. Our ten provincial member organizations are committed to a cross-Canadian effort to reach educators and students in every classroom in the country. This effort aims to provide programs and resources that bridge the knowledge gap about Canadian agriculture, create curiosity about agri-food careers, and help produce the next generation of informed consumers.
 
We are the national voice for agriculture education in Canada.
 
Please see below for our most current progress reports, brand guidelines, and media contact information. If you have additional questions, please feel free to contact us.

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Media contact

Tracey Shelton

Communications Consultant

Agriculture in the Classroom Canada

tshelton@aitc-canada.ca 

AITC-C Launches 10th Anniversary of Canadian Agriculture Literacy Month

Agriculture in the Classroom Canada (AITC-C), along with its ten provincial member organizations, is excited to announce its 10th annual Canadian Agriculture Literacy Month (CALM).

Each year, CALM encourages thousands of Canadian students from K to 12 to celebrate Canada’s agriculture and food story. CALM is a hands-on program designed to be integrated into classrooms in the month of March. Educating students about the significant affect the agriculture and food sector has on our daily lives as Canadians is what makes CALM so impactful.

“This year marks an important milestone for the invaluable work done by AITC,” said the Honourable Marie-Claude Bibeau, Minister of Agriculture and Agri-Food. “I wholeheartedly support their mission to engage our youth in the great story our farmers have to tell about how our food is made. Hopefully, more Canadians will see the exciting and fulfilling career opportunities in the agriculture sector. Agriculture in the Classroom is helping to close the gap between urban and rural, which is more important than ever, and our Government will continue to support them in this vital work.”

Read the full media release here.

AITC-C Welcomes Canada East Equipment Dealers’ Association (CEEDA) as a Foundational Partner

AITC-C Welcomes Canada East Equipment Dealers’ Association (CEEDA) as a Foundational Partner

Agriculture in the Classroom Canada (AITC-C) is proud to announce the foundational funding support and partnership with Canada East Equipment Dealers’ Association (CEEDA). Together, we will work to deliver educational resources that are inclusive of the contribution equipment and technical services plays in the agricultural sector.

Through our thinkAG career initiative, our combined messaging will reach youth audiences nationally and build awareness of agriculture career opportunities beyond the farm with real-life stories from professionals in the equipment industry. With an expected abundance of open positions in the coming years within this sector, this partnership will help fill bring up curiosity with individuals who are eager to learn from experienced professionals in the equipment industry.

Read the full media release here

Agriculture in the Classroom Canada Establishes a Board Advisory Committee

Agriculture in the Classroom Canada Establishes a Board Advisory Committee

AITC-C Welcomes Seven Inaugural Appointees

Agriculture in the Classroom Canada (AITC-C), along with its ten provincial member organizations, has established a Board Advisory Committee (BAC) to offer insight and expertise as AITC-C continues to strive towards its strategic goals

The seven appointees were chosen by the AITC Board Nominations Committee and will serve a two-year term. The following individuals have been appointed to the BAC: Agassou Jones (NS), Becky Parker (BC), Kelly Green (MB), Lindsey Verhaeghe (AB), Nadine Sisk (ON), Teresa Vallotton (MB) and Trish Jordan (MB). As a volunteer group, the BAC will meet at least twice a year.

Read the full media release here.

New Partnership Highlights STEM Career Opportunities to Students

New Partnership Highlights STEM Career Opportunities to Students

AITC-C is proud to come together with agriculture partners to introduce youth to careers across the food sector. Together, AITC-C, EMILI, and Actua will be helping Western Canadian students from K to 12 learn about opportunities in the plant-protein, agrifood and digital agriculture sectors.

Through an co-investment project with Protein Industries Canada, Enterprise Machine Intelligence & Learning Initiative (EMILI), national STEM outreach charity Actua and Agriculture in the Classroom Canada (AITC-C) will help address the agriculture industry’s growing need for a skilled workforce. The program will engage youth in Saskatchewan, Alberta and Manitoba, with a particular focus on Indigenous and other under-represented groups. It will be based on Actua’s existing STEM and digital skills programming, which incorporates Indigenous perspectives and land-based learning, and expand upon agriculture curriculum developed by the partners.

Read the full media release here.

AITC-C participates in #GivingTuesday

As a Canadian charity, Agriculture in the Classroom Canada is excited to participate in this years’ Giving Tuesday movement – also called the global day of giving – on December 1, 2020.

This worldwide movement day is named for its timing after Black Friday and Cyber Monday, and encourages charities and individuals to join together, and donate to their favourite causes.

Leading up to the event during the month of November, AITC-C has been highlighting our foundational partnerships and thanking them for their generous support on our social media accounts. We are so excited to be able to celebrate these partnerships and inspire people to see the value in making meaningful connections to farming and food.

If you are interested in joining us this #GivingTuesday, please visit our donation page here.

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