For The Media

AITC Media Centre

Thank you for your interest in learning more about Agriculture in the Classroom Canada (AITC-C) and all the ways we create meaningful connections to agriculture and food for Canadian students. 
 
AITC-C is a charitable organization, operating across the country to deliver accurate, balanced, and current resources showcasing the agriculture and food industry. Our ten provincial member organizations are committed to a cross-Canadian effort to reach educators and students in every classroom in the country. This effort aims to provide programs and resources that bridge the knowledge gap about Canadian agriculture, create curiosity about agri-food careers, and help produce the next generation of informed consumers.
 
We are the national voice for agriculture education in Canada.
 
Please see below for our most current progress reports, brand guidelines, and media contact information. If you have additional questions, please feel free to contact us.

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Media contact

Tracey Shelton

Communications Consultant

Agriculture in the Classroom Canada

tshelton@aitc-canada.ca 

Media Kit

2022-2023 Annual Progress Report

Media releases

Get Ready for engAGe!

Get Ready for engAGe!

Agriculture in the Classroom Canada (AITC-C) and our provincial member organizations are looking forward to celebrating careers in agriculture and food by launching a new inspiring and motivating event!

engAGe will bring over 1500 high school students and their educators together for high energy and motivating one-day career events that will immerse them in a world of agri-food career options!

During the pilot year, engAGe events will take place in Toronto, Montreal and Vancouver. The events will be held in partnership with our AITC provincial member organizations, including British Columbia Agriculture in the Classroom Foundation and AgScape in Ontario, as well as a partner organization in Quebec; le Centre de développement pour l'exercice de la citoyenneté.

Read the media release here.

Check out the engAGe page here.

Education Specialist Joins the AITC-C Team

Education Specialist Joins the AITC-C Team

(Winnipeg, Manitoba – May 15, 2019) Agriculture in the Classroom Canada’s (AITC-C) team grew by one this month with the addition of their new Education Specialist, Melissa Galay. Melissa, who is no stranger to the AITC family, was born and raised in Minnedosa, Manitoba and grew up with an understanding of agriculture and the importance of sharing that knowledge with others. She worked both as a summer student with AITC Manitoba and a Program Assistant for AITC-C before completing her education degree in Saskatchewan. Prior to starting her secondment with AITC-C in May 2019, Melissa was working as an agriculture educator with the Sun West School Division, developing and teaching online courses to accompany locally developed curriculum at the Sun West Distance Learning Centre.

Read the full media release here.

Alberta’s Agriculture for Life Named as Newest AITC-C Member

Alberta’s Agriculture for Life Named as Newest AITC-C Member

(Winnipeg, Manitoba – April 24, 2019) In March 2019, Agriculture for Life was named as Agriculture in the Classroom Canada’s (AITC-C) newest provincial member, with CEO Luree Williamson joining AITC-C as Director. AITC-C represents nine dedicated provincial member organizations that deliver agriculture education to classrooms in their home provinces, those organizations also offer a representative who sits on AITC-C’s Board of Directors.

Agriculture for Life is an Alberta-based charitable organization dedicated to developing a stronger understanding and appreciation of agriculture and helping people to recognize its fundamental connection to life.

Read the full media release here (English PDF)

Communications Manager Announced for AITC-C

Communications Manager Announced for AITC-C

(Ottawa, Ontario) On April 8, 2019, Agriculture in the Classroom-Canada (AITC-C) will welcome Kim Sabourin as its new Communications Manager, based in Ottawa.

Kim Sabourin, born in Calgary, Alberta and raised just west of Ottawa, has primarily worked in the not-for-profit sector in communication and community relations’ roles. Kim has worked in the field of International Education and is currently the Manager of Communications and Member Engagement with the Canadian Seed Trade Association (CSTA). CSTA is where Kim got her start in agriculture and where she truly developed her passion for food and advocating for agriculture. Through engaging with CSTA members, partners and stakeholders Kim developed an understanding of the industry and an appreciation for the critical work being done. While at CSTA, Kim has had the opportunity to manage their brand refresh, develop a new website for the Association, reimagine many communication tools and more. While it will be difficult for her to leave CSTA, Kim is very excited about the opportunity to join AITC-C.

Read the full media release here (PDF).

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