For The Media

AITC Media Centre

Thank you for your interest in Agriculture in the Classroom Canada (AITC-C).

We are a charitable organization, operating across the country delivering accurate, balanced and current, curriculum‐linked resources on the agriculture and food industry. Ten provinces are at the table including British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, New Brunswick, Nova Scotia, Prince Edward Island, and Newfoundland and Labrador. These member organizations are committed to a collective, cross Canadian effort and all have increased their teacher and student reach and effectiveness by being involved in the national organization.

Below you will see our brand guidelines. If you have additional questions, please feel free to contact us.

Media Kit

Annual Impact Report

Brand Guidelines

Media releases

Six students awarded first-ever G3 Grow Beyond Scholarship

Six students awarded first-ever G3 Grow Beyond Scholarship

G3, in partnership with Agriculture in the Classroom Canada (AITC-C), is excited to announce the first recipients of the G3 Grow Beyond Scholarship.

Six students are each being awarded a $4000 scholarship, with a further $1000 awarded to each of their high schools.

G3 and AITC-C offered the scholarship for the first time in 2020 to students embarking on a post secondary education. As part of their applications, students were asked to submit a video essay describing how they would bring innovation to agriculture.

Read the full media release here.

Agriculture in the Classroom Reaches Over 2 Million Students in 2019 and Elects New Executive Officers

Agriculture in the Classroom Reaches Over 2 Million Students in 2019 and Elects New Executive Officers

Agriculture in the Classroom Canada (AITC-C) has announced its four newly elected Board Executive Officers at its 6th Annual General Meeting held virtually this week. AITC-C represents ten provincial member organizations dedicated to delivering agriculture education to students and teachers. These organizations also offer a representative who sits on AITC-C’s Board of Directors.

At the Annual General Meeting AITC-C Executive Director, Johanne Ross, released AITC-C's 2019/2020 Impact Report that boasted reaching a phenomenal 2,102,844 students from coast-to-coast.

Read the full media release here.

Québec's École-O-Champ Named as Newest AITC-C Member

Québec's École-O-Champ Named as Newest AITC-C Member

AITC-C welcomes École-O-Champ as the newest provincial member with President Mathieu Rouleau joining AITC-C as Director.

AITC-C represents ten committed provincial member organizations that deliver agriculture education to classrooms in their home provinces.  The addition of École-O-Champ, a Québec-based nonprofit organization committed to the education and promotion of agricultural, food, and environmental sciences in schools, farms, and municipalities across Québec, cements AITC-C's strong presence from coast-to-coast in all ten provinces.

Read the full media release here.

CALM 2020

CALM 2020

AITC-C, along with nine provincial member organizations, is excited to launch its 9th annual Canadian Agriculture Literacy Month (CALM).

CALM is an engaging experiential opportunity that encourages students from K to 12 in all 10 provinces to learn about and celebrate Canada’s incredible agriculture and food story. By connecting classrooms with farmers and those with a deep connection to agriculture, students and teachers learn firsthand about this sector through the incredible story shared by the volunteer visiting with them.

Building on the success from 2019, this year will be AITC-C’s busiest yet! AITC-C organizations are on track to reach approximately 70,000 students in more than 2000 classrooms from coast to coast.

Read the full media release here.

Find out more here.

Introducing the G3 Grow Beyond Scholarship

Introducing the G3 Grow Beyond Scholarship

G3, in partnership with Agriculture in the Classroom Canada, is proud to present an exciting new scholarship opportunity. The G3 Grow Beyond Scholarship will be presented for the first time in 2020, to six high school students who are embarking on a post-secondary education and have innovative ideas for agriculture in Canada.

Read the media release here.

Check out the scholarship page here.

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Media contact

Johanne Ross

Executive Director

Agriculture in the Classroom Canada

jross@aitc-canada.ca