For The Media

AITC Media Centre

Thank you for your interest in learning more about Agriculture in the Classroom Canada (AITC-C) and all the ways we create meaningful connections to agriculture and food for Canadian students. 
AITC-C is a charitable organization, operating across the country to deliver accurate, balanced, and current resources showcasing the agriculture and food industry. Our ten provincial member organizations are committed to a cross-Canadian effort to reach educators and students in every classroom in the country. This effort aims to provide programs and resources that bridge the knowledge gap about Canadian agriculture, create curiosity about agri-food careers, and help produce the next generation of informed consumers.
We are the national voice for agriculture education in Canada.
Please see below for our most current progress reports, brand guidelines, and media contact information. If you have additional questions, please feel free to contact us.


Media contact

Tracey Shelton

Communications Consultant

Agriculture in the Classroom Canada 

AITC-Canada partners with McCain Foods to kick off Career Month

November 1, 2023 (Headingley, MB) – Agriculture in the Classroom Canada (AITC-C) has partnered with McCain Foods to encourage high school students to explore the endless career opportunities within agriculture in celebration of Career Month in Canada. 

To kick off Career Month, an annual national event celebrating the importance of accessing meaningful work, high school students across Canada were invited to participate in Explore the Possibilities, a virtual career exploration event designed to discover the opportunities to work in the agriculture and agri-food sector.  

This morning, the Explore the Possibilities event featured a panel of four McCain employees with diverse backgrounds who shared their career journeys and insights to inspire students to consider a career in agriculture. AITC-C moderated the event, highlighting the variety of careers and opportunities at McCain, a leader in Canada’s agriculture and agri-food industry and the world’s largest manufacturer of potato products.  

“Agriculture is requiring ever more diverse skill sets as we see exciting new technologies coming into the industry and use data to improve efficiency on farm and throughout the entire supply chain,” said Daniel Metheringham, Vice President Agriculture & Sustainability North America Potato. “People are key to pushing forward the industry, and there is an array of exciting roles available to help transform sustainable farming and the future of food.” 

“The future of agriculture is sitting in classrooms today,” says Sara Shymko, Interim Executive Director of AITC-C. “Thanks to the support of valuable partners like McCain Foods, we want to inspire the next generation of big thinkers, decision-makers, and leaders to be part of agriculture’s future.” 

More than 3,300 students from 58 schools across the country participated in the virtual panel earlier today. Teachers can still share the panel with their classrooms by accessing the link at AITC-C's YouTube channel.

AITC-C is looking for teachers to provide feedback on a new middle years program.

AITC-C is looking for teachers to provide feedback on a new middle years program.

Calling all Grade 5, 6, 7, and 8 teachers!

We're developing an exciting new program and are looking for a limited numbers of teachers to help! This could be you!

“What's it about?”

Mission Explorium is equal parts fun for students and easy for teachers. When your class suddenly finds themselves on an uninhabited island, you meet two feathered travelers, Ricardo and Raj, who impart their worldly knowledge upon their new friends (your students!). With the help of famed anthropologist Professor Flora, you’ll create your own society from the ground up while exploring sustainability topics ranging from ecosystems to food production. Plunk your students in the driver’s seat of this choose-your-own adventure competition, as they encounter complicated real-word topics in a fun, experiential way. 

Sound exciting? We agree! But we need your help to make this program as valuable for YOU as possible.

There are two options to choose from on how to provide feedback: an online survey, and/or a teacher focus group. Each option requires a 1-hour time commitment

“What do I get in return?”

Aside from getting a sneak peek at this exciting new program, AITC-C is also offering$50 compensation for each option of feedback.

“What is the timeline?”

The survey will be sent out on May 30th, with a deadline of June 5th to be completed.

The focus groups will take place June 7th at 3:30pm EDT and June 8th at 6:30pm EDT. 

If this sounds interesting to you, click here to apply to be considered. Only selected teachers will be contacted.

PLEASE NOTE: If you already have an account with the AITC Dashboard, enter your email address and password under the Log In heading. If you do not have an AITC Dashboard account, click "Sign up now!" to create an account. Please check your Junk folder for a confirmation email.

Canadian Agriculture Literacy Month connects students with their food through innovative learning experiences

Canadian Agriculture Literacy Month connects students with their food through innovative learning experiences

The Agriculture in the Classroom National Collective celebrates 12 years of their flagship program by providing activities from coast-to-coast

Headingley, MB - Most people eat multiple times every single day. Each bite is connected to agriculture, whether they realize it or not.

This March will mark the 12th year of Canadian Agriculture Literacy Month (CALM). The Agriculture in the Classroom (AITC) National Collective is passionate about offering hands-on activities and programs for students so they can realize, understand, and  engage with their own connections to agriculture.

“For more than a decade, Canadian Agricultural Literacy Month has given us an opportunity to celebrate our connections - as Canadians - to agriculture,” said Rebecca Sooksom, chair, AITC-C. “Linking students with food producers helps keep that connection strong so the next generation of Canadians knows not only where their food comes from, but also the importance of the sector to our communities from coast to coast.” 

Each AITC member organization offers its own learning opportunities to students in their respective province, including reading challenges, contests, videos, classroom presentations, and ag resource kits. Some of these include: seed kits, launching new resources, and in class visits from agriculture industry professionals.

“Canada’s Agriculture Literacy Month is an excellent opportunity to show young people where our food comes from, as well as the essential and fascinating work of those who produce it. Thanks to partners like Agriculture in the Classroom Canada, we can provide teachers with tools, programs and teaching materials to help entice the next generation to choose one of many career options available within the agriculture and agri-food sector,” said Honourable Marie-Claude Bibeau, Minister of Agriculture and Agri-Food. 

Although AITC offers resources and programs year-round, it takes extra pride during the month of CALM, as hundreds of ag-proud volunteers sign up to give of their time to meet with students from coast to coast. In 2022, CALM provided more than 137,000 student experiences with agriculture and food in all ten Canadian provinces. Together with its supporting partners Cargill and Agriculture and Agri-Food Canada's Canadian Agricultural Partnership, AITC will expand its reach and get closer to its vision of having agriculture in every classroom, inspiring every student.

“We are honoured to continue our support for CALM and its mission of educating communities on how their food is produced, connecting farmers to the families they feed,” said Jeff Vassart, President, Cargill Canada. “This work is vital in introducing a whole new generation to the vast world of agriculture and the many roles that Canadians play in feeding the world in a safe, responsible and sustainable way.”

For more information about CALM , please visit Follow along on social media:  #CALM23   #OurFoodOurStory 

New classroom resource launched to EXPLORE Digital Agriculture!

New classroom resource launched to EXPLORE Digital Agriculture!

Do you have students that are tech-savvy and creative thinkers? The Career Case: Explore Digital Agriculture Extension will spark students’ interest in the compelling world of digital agriculture. Students will learn about the various tools and technologies used in agriculture and food production, explore the relationship between technology in agriculture and everyday use, and increase their awareness of careers within this multi-faceted, ever-evolving area of the sector. This resource has been designed for students in Grades 7-9 (Grade 10-12 resource coming March 2023!) and is your opportunity to help young people see all that the future of work in digital agriculture can offer.

To read more click here.