For The Media

AITC Media Centre

Thank you for your interest in learning more about Agriculture in the Classroom Canada (AITC-C) and all the ways we create meaningful connections to agriculture and food for Canadian students. 
 
AITC-C is a charitable organization, operating across the country to deliver accurate, balanced, and current resources showcasing the agriculture and food industry. Our ten provincial member organizations are committed to a cross-Canadian effort to reach educators and students in every classroom in the country. This effort aims to provide programs and resources that bridge the knowledge gap about Canadian agriculture, create curiosity about agri-food careers, and help produce the next generation of informed consumers.
 
We are the national voice for agriculture education in Canada.
 
Please see below for our most current progress reports, brand guidelines, and media contact information. If you have additional questions, please feel free to contact us.

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Media contact

Tracey Shelton

Communications Consultant

Agriculture in the Classroom Canada

tshelton@aitc-canada.ca 

Media Kit

2022-2023 Annual Progress Report

Media releases

AITC-C Executive Director, Johanne Ross, inducted into Canadian Agricultural Hall of Fame

AITC-C Executive Director, Johanne Ross, inducted into Canadian Agricultural Hall of Fame

On Sunday November 21st, AITC-C leader Johanne Ross was officially inducted into the Canadian Agricultural Hall of Fame. Our organization was extremely honoured to be able to celebrate Johanne and all of her various accomplishments over the years with her family and friends.  

Johanne’s knowledge, passion and drive is an inspiration to many.

After graduating from University of Manitoba with a degree in Agriculture and spending several years in the agri-food sector, Johanne joined Agriculture in the Classroom Manitoba as Executive Director in 2000. She grew AITC-M from a “one-women show” to a thriving organization. In 2015, she shifted to a national focus leading the development of AITC Canada as a cross-country effort to bring ag education into every classroom, inspiring every student. 

Johanne is a proud community booster where she and her family live on their farm near Minnedosa, Manitoba. She has served on countless boards and committees, and is a driving force who has inspired hundreds of partnerships and collaborations for AITC and beyond. 

All of this, combined with her genuine passion and enthusiasm for sharing Canada’s agriculture and food story, have made her a champion for agriculture education for more than 20 years. This induction into the CAHF celebrates the lasting legacy of not only her leadership, but the importance of agriculture education to all Canadians.