For The Media

AITC Media Centre

Thank you for your interest in learning more about Agriculture in the Classroom Canada (AITC-C) and all the ways we create meaningful connections to agriculture and food for Canadian students. 
 
AITC-C is a charitable organization, operating across the country to deliver accurate, balanced, and current resources showcasing the agriculture and food industry. Our ten provincial member organizations are committed to a cross-Canadian effort to reach educators and students in every classroom in the country. This effort aims to provide programs and resources that bridge the knowledge gap about Canadian agriculture, create curiosity about agri-food careers, and help produce the next generation of informed consumers.
 
We are the national voice for agriculture education in Canada.
 
Please see below for our most current progress reports, brand guidelines, and media contact information. If you have additional questions, please feel free to contact us.

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Catch up with The Cultivator

There is always something happening with AITC-C! Whether it's a new resource or an exciting initiative launch, we strive to ensure all our stakeholders, partners, and friends are informed of the latest news.

Our quarterly newsletter, The Cultivator, is one of our favourite ways to connect with our follows and share organizational news, new resources, events, and more. Take a look back at past newsletters:

Media contact

Laura Newcombe

Communications Coordinator

Agriculture in the Classroom Canada

lnewcombe@aitc-canada.ca 

Five $3,000 scholarships available for youth to think agriculture for a sustainable future

Five $3,000 scholarships available for youth to think agriculture for a sustainable future

Agriculture in the Classroom Canada and Dairy Farmers of Canada join forces for a second year to provide an enhanced scholarship opportunity to youth nationwide

(Headingley, MB) With a successful inaugural scholarship launch under their belts, Agriculture in the Classroom Canada (AITC-C) and Dairy Farmers of Canada (DFC) are thrilled to offer the DFC Here for Tomorrow Scholarship, powered by thinkAG, again in 2023. 

In its pilot year, the scholarship received 42 applications from coast to coast, and had multiple teachers participate in the classroom project. Drawing on the excellent submissions from year one, DFC and AITC-C have increased the number of award recipients from two to five, and raised winnings from $2,500 to $3,000 per student. By expanding the scholarship offering, DFC and AITC-C hope to support more students as they continue their education journeys. 

Open to Canadian students in Grades 10-12 (Secondary 4-5 in Quebec), this scholarship aims to invigorate and equip the next generation with the understanding and belief that they have the power to make informed, sustainable food choices and career decisions.

Read more here.

Founding Executive Director stepping back from AITC-C

Founding Executive Director stepping back from AITC-C

Join us in wishing Ross well on her future endeavors.

(Headingley, MB) - January 31st, 2023 Please join the Board of Directors of Agriculture in the Classroom – Canada in extending best wishes to Johanne Ross, who will step back from AITC-C after seven years as the Founding Executive Director of our organization. Her final day of work will be February 9, 2023.

 

Johanne was instrumental to the establishment and growth of our fledgling national organization. Among her many accomplishments, she raised the profile of Agriculture in the Classroom at the national level and secured significant financial support from Agriculture and Agri-food Canada as well as many sector partners, to support our critical mission of creating agriculture and food literate citizens. Johanne came to our organization after 16 years as the Executive Director of Agriculture in the Classroom in Manitoba, her home province. In 2021, she was inducted in the Canadian Agricultural Hall of Fame in recognition of her contributions to the Canadian agriculture and food sector.

 

The Board thanks Johanne for her many years of dedicated service. We wish her well in her future endeavours!

 

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For­ more information, contact:

 

Rebecca Sooksom, Board Chair

Agriculture in the Classroom Canada

rebecca.sooksom@novascotia.ca

(902) 956-4665

 

Laura Newcombe, Communications Coordinator

Agriculture in the Classroom Canada

lnewcombe@aitc-canada.ca

(902) 856-0851

Canada Career Month: A perfect time for youth to thinkAG

Canada Career Month: A perfect time for youth to thinkAG

Agriculture in the Classroom Canada joins national career campaign again this November

(Headingley, MB)  Agriculture in the Classroom Canada (AITC-C), along with its collective of 10 provincial members, is inspiring students to explore careers in agriculture and food this November for Canada Career Month, a national campaign initiated by the Canadian Career Development Foundation (CCDF). By putting agri-food careers into the spotlight through its thinkAG initiative, AITC-C hopes to get Canadian teens curious about the diversity of careers available in the sector and help close the labour shortage gap.

This year’s Career Month celebrations include the launch of AITC-C’s new Kareero app, the release of an online instructional support guide for teachers for the career exploration game Career Case, and a 30-Day thinkAG Challenge for teachers and students.

AITC-C is also launching a new campaign during Canada Career Month called ‘I Am Agriculture’. Encouraging those in the agriculture and food industry to share the important role they play in this vital sector with #IAmAgriculture. Young people deserve to know that whatever their passions or interests are, agriculture will welcome them and has workplaces they can thrive in.

Read more here.

Agriculture in the Classroom elects new Executive Officers and releases 2021-22 Annual Progress Report

Agriculture in the Classroom elects new Executive Officers and releases 2021-22 Annual Progress Report

Highlights include more than 2.3 million student experiences from coast to coast

(Headingly, MB) Agriculture in the Classroom Canada (AITC-C) elected four new Board Executive Officers during its 8th Annual General Meeting. AITC-C represents ten provincial members dedicated to delivering agriculture education to students and teachers across the nation. These organizations also appoint a representative to sit on AITC-C’s Board of Directors.

The new Executive includes Mathieu Rouleau of École-O-Champ as Vice Chair, Charlotte Flores of Agriculture in the Classroom New Brunswick as Secretary, and Luree Williamson of Agriculture for Life as Treasurer. Rebecca Sooksom of Agriculture in the Classroom Nova Scotia takes on the role of Chair, with Pat Tonn of BC Agriculture in the Classroom Foundation stepping aside after two successful years in the position.

Sooksom brings valuable experience to the role of AITC-C Chair as a champion for agriculture education. She has been working for the Nova Scotia Department of Agriculture for the past 13 years, and has served as the Manager of Regional Programming overseeing Agriculture in the Classroom Nova Scotia since 2018. She will bring that same passion and leadership nationally.

Read the full release here.

Agriculture in the Classroom Canada launches new and improved resource library

Agriculture in the Classroom Canada launches new and improved resource library

Over 500 free educational resources and activities available

(Headingly, MB) - Agriculture in the Classroom Canada (AITC-C), a Canadian charitable organization with a vision to bring agriculture to every classroom, has launched an expanded version of its innovative resource library for educators.

Now with over 500 curriculum-connected resources available, the online platform is easy to navigate and access.

“We are incredibly proud of the growth we’ve witnessed over the last couple of months for the resource library,” said AITC-C Executive Director Johanne Ross. “New learning materials are being added every week and we’ve received very positive feedback from educators across the country, which means we’re growing in the right direction!”

Learn more!

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