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AITC Media Centre

Thank you for your interest in learning more about Agriculture in the Classroom Canada (AITC-C) and all the ways we create meaningful connections to agriculture and food for Canadian students. 
 
AITC-C is a charitable organization, operating across the country to deliver accurate, balanced, and current resources showcasing the agriculture and food industry. Our ten provincial member organizations are committed to a cross-Canadian effort to reach educators and students in every classroom in the country. This effort aims to provide programs and resources that bridge the knowledge gap about Canadian agriculture, create curiosity about agri-food careers, and help produce the next generation of informed consumers.
 
We are the national voice for agriculture education in Canada.
 
Please see below for our most current progress reports, brand guidelines, and media contact information. If you have additional questions, please feel free to contact us.

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Media Kit

2024-2025 Annual Progress Report

Media releases

Canada to Glow Green: Celebrating a Brighter Future Rooted in Agriculture

WINNIPEG, MB — This March, landmarks across Canada will light up in green to celebrate Canadian Agriculture Literacy Month (CALM 2026) — a coast-to-coast-to-coast moment of illumination highlighting the people, places, and stories that feed our nation.


Organized by Agriculture in the Classroom Canada (AITC-C), CALM 2026 unites classrooms, communities, and industry partners under the theme “A Brighter Future, Rooted in Agriculture.” From the Princess Gates at Exhibition Place in Toronto to the Science World in Vancouver, from the Legislative Assembly in Yellowknife to the Shaw Building in Charlottetown, more than 25 landmarks across Canada will glow green throughout March — symbolizing growth, connection, and Canada’s shared agricultural roots.

Read the article.

Two Million Strong: Agriculture in the Classroom Canada Builds National Leadership for the Next Chapter

Two Million Strong: Agriculture in the Classroom Canada Builds National Leadership for the Next Chapter

Winnipeg, MB – Agriculture in the Classroom Canada (AITC-C) is proud to announce the formation of its new Board of Directors. This milestone marks the next chapter in the family of organizations' extraordinary growth, now reaching more than two million students annually across Canada.

Over the past decade, AITC-C and its ten provincial member organizations have expanded programs, strengthened partnerships, and built a movement to ensure every young Canadian understands where their food comes from and the vital role agriculture plays in our economy, environment, and communities. Growth has created new opportunities and new responsibilities, and today AITC-C is embracing them with renewed vision and energy.

Read the full release.

Young Minds, Big Ideas: Saskatoon Students Crowned National Champs in Mission Explorium’s Agriculture and Food Challenge

May 1, 2025 | Winnipeg, MB - This spring, Grades 6 to 8 classes across Canada embarked on an exciting adventure in sustainability as part of Agriculture in the Classroom Canada’s (AITC-C) Mission Explorium. Designed to ignite curiosity, problem solving, and teamwork, this nationwide program challenged students to create a sustainable community after landing on a deserted island.

Launched on February 17 and concluding in late April, Mission Explorium offered dynamic, cross-curricular activities combining science, math, language arts, visual arts, and career studies with the goal of building agriculture and food literacy. Students worked collaboratively to complete quests, applying critical thinking and problem-solving skills to compete for regional wins and the chance to vie for national glory.

AITC-C is thrilled to congratulate Kelli Fredlund's grade 7/8 class at James L. Alexander School from Saskatoon School District 13 in Saskatoon, on claiming top honors in the inaugural competition. Over 225 classes from British Columbia to the Maritimes and Northern Canada participated in Mission Explorium, showcasing incredible creativity, problem solving, and teamwork. The class dazzled a panel of agriculture and educator industry judges with their extraordinary imagination and innovative designs. From crafting an intricate sustainable food system to their artistic renderings, the class demonstrated an exceptional ability to think outside the box and bring their island vision to life. Their creativity shone through in every detail, making their submission a standout among a sea of talented contenders. The class was awarded an indoor garden generously donated by Plantaform for their inspiring achievement. To see their winning video, visit https://youtu.be/wr7-2rGNHLA.

We are proud to also recognize the outstanding efforts of the Class of A. Rheault from Carman Collegiate, Manitoba, and the Class of V. Hussey from Bayview Academy, Newfoundland and Labrador, with an Honourable Mention in the Mission Explorium Challenge. Both classes demonstrated exceptional creativity, scientific inquiry, and collaborative spirit, standing out among entries from across the country. Their innovative approaches and dedication to exploration exemplify the values at the heart of Mission Explorium, and we commend these students and their educators for their inspiring contributions to this year’s national competition.

Agriculture in the Classroom Welcomes Denise Schmidt as New Executive Director


March 24, 2025 – Agriculture in the Classroom Canada (AITC-C) is proud to announce the appointment of Denise Schmidt as its new Executive Director. With deep roots in agriculture and a career dedicated to collaboration and community-building, Schmidt steps into this role ready to strengthen the foundation of agricultural literacy across Canada.

Agriculture in the Classroom Canada Welcomes Denise Schmidt as New Executive Director

Agriculture in the Classroom Canada (AITC-C) is proud to announce the appointment of Denise Schmidt as its new Executive Director. With deep roots in agriculture and a career dedicated to collaboration and community-building, Schmidt steps into this role ready to strengthen the foundation of agricultural literacy across Canada.

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