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AITC Media Centre

Thank you for your interest in learning more about Agriculture in the Classroom Canada (AITC-C) and all the ways we create meaningful connections to agriculture and food for Canadian students. 
AITC-C is a charitable organization, operating across the country to deliver accurate, balanced, and current resources showcasing the agriculture and food industry. Our ten provincial member organizations are committed to a cross-Canadian effort to reach educators and students in every classroom in the country. This effort aims to provide programs and resources that bridge the knowledge gap about Canadian agriculture, create curiosity about agri-food careers, and help produce the next generation of informed consumers.
We are the national voice for agriculture education in Canada.
Please see below for our most current progress reports, brand guidelines, and media contact information. If you have additional questions, please feel free to contact us.

Media contact

Alyssa McDonald

Communications Manager

Agriculture in the Classroom Canada

New website will inspire students to ‘thinkAG’ about their future

New website will inspire students to ‘thinkAG’ about their future aims to connect students, teachers and parents with careers in Canadian agriculture and food

Agriculture in the Classroom Canada (AITC-C), along with its ten provincial member organizations, is excited to announce the launch of, a new website aimed at getting middle years to high school students curious about careers in Canada’s agriculture and food sector.

The interactive website takes students on a journey to discover how their interests match up with careers in agriculture and food, showcased by over 70 career profiles highlighting the many diverse jobs that exist along the agricultural value chain. Students will also have access to information about post-secondary options and scholarship opportunities.

“This is the first website of its kind in Canada – guiding students to uncover how their futures can fit into the agriculture industry,” said Shayla Hertz, AITC-C’s thinkAG Manager. “We need to help students see themselves, and how their skills fit, in agriculture and food. We want them to know that people who have not grown up on a farm or with an ag background are often the most valuable additions to agriculture because they question the status quo. New and fresh perspectives are needed in an industry that’s forever growing in complexity and vital to feeding our world.”

Right now, in Canada, there are more jobs in agriculture than there are people to fill them. This website is a revolutionary way to encourage students to recognize how their interests and skills fit into the agriculture sector – rather than the other way around - and promotes finding meaningful careers in Canadian agriculture and food.

Read the full media release here.

New Partnership Highlights STEM Career Opportunities to Students

New Partnership Highlights STEM Career Opportunities to Students

AITC-C is proud to come together with agriculture partners to introduce youth to careers across the food sector. Together, AITC-C, EMILI, and Actua will be helping Western Canadian students from K to 12 learn about opportunities in the plant-protein, agrifood and digital agriculture sectors.

Through an co-investment project with Protein Industries Canada, Enterprise Machine Intelligence & Learning Initiative (EMILI), national STEM outreach charity Actua and Agriculture in the Classroom Canada (AITC-C) will help address the agriculture industry’s growing need for a skilled workforce. The program will engage youth in Saskatchewan, Alberta and Manitoba, with a particular focus on Indigenous and other under-represented groups. It will be based on Actua’s existing STEM and digital skills programming, which incorporates Indigenous perspectives and land-based learning, and expand upon agriculture curriculum developed by the partners.

Read the full media release here.